Improving E-Commerce Effectiveness Using Augmented Reality
DOI:
https://doi.org/10.30812/matrik.v19i2.659Keywords:
e-commerce, augmented reality, sales, increase, effectivenessAbstract
The research aims to increase the effectiveness of e-commerce using augmented reality so that it can be used for online sellers as an option for existing sales media. The target of the application of augmented reality kitchen tools such as plates, cups, bowls, and teapots which are small equipment are social media users (Instagram) such as housewives or career women who usually use smartphones. The approach taken to determine the e-commerce sales model by applying augmented reality technology is to refer to the results of the system tests conducted previously. The conversion process is carried out in the implementation of augmented reality-based e-commerce sales media by using the parallel conversion method, namely by implementing a new system alongside the old system. In this study using the reliability test method, normality test, and Wilcoxon different test paired samples. From the test results show that the data are in the area of ​​rejection of Ho then accept H₠which means that changes occur before and after using augmented reality, with the conclusion that an increase in the effectiveness of e-commerce using augmented reality, for this augmented reality application can be used on e-sales media commerce instagram to enhance technological progress.
The approach taken to find out the e-commerce sales model by applying augmented reality technology is to refer to the results of the system tests carried out previously. From the results of the questionnaire shows that there is an increase in effectiveness before and after using augmented reality, for this augmented reality application can be used on media e-commerce sales Instagram to improve technological progress. The conversion process carried out in the implementation of media sales of e-commerce based on augmented reality using the parallel conversion method, namely by applying a new system side by side with the old system. The process of selling e-commerce on Instagram using augmented reality and without augmenetd reality will still be done as a standard process in the kitchenzone sales process.
The test results in this study used three methods, namely reliability testing with the results of data that is not realistic, normality test with abnormal data results, and different tests of Wilcoxon samples paired with the results of data in the Ho rejection area then accept Hâ‚ which means changes before and after using augmented reality, with the conclusion that there is an increase in the effectiveness of e-commerce using augmented reality.
Downloads
References
[2] A. . Kalakota, R and Whinston, “Electronic Commerce : A Manager’s Guide, New Jersey,†Addison-We., 1997.
[3] B. (ed) A. Garner, “Black’s Law Dictionary seventh Edition,†New York., 1999.
[4] Plunkett, “Elektronik Ecommerce : A Managerial and Social Networks perspective, Ninth Edition, Efraim Turban dkk,†Switzerland., 2017.
[5] Dr Desti Kannaiah dan Dr R. Shanthi, “The Impact of Augmented reality on E-commerce,†Singapore, 2015.
[6] M. Billinghurst, A. Clark, and G. Lee, “A survey of augmented reality,†Found. Trends Human-Computer Interact., vol. 8, no. 2–3, pp. 73–272, 2014, doi: 10.1561/1100000049.
[7] dan P. H. Deepak Dwarakanath, Carsten Griwodz, “Robustness Of 3d Point Positions To Camera Baselines In Markerless AR Systems,†Oslo Norway., 2016.
[8] A. S. Miftakhul Jamal, “Penerapan Teknologi Augmented reality Sebagaimedia Promosi Berbasis Android Pada Toko Jati Tresno,†J. Tek. Inform. Fak. Ilmu Komputer, Univ. Dian Nuswantoro., 2015.
[9] S. L. Tseng-Lung Huang, “A model of acceptance of augmented reality interactive technology: the moderating role of cognitive innovativeness,†Taiwan: College of Management, Yuan Ze University, 2014.
[10] dan M.-H. T. Li-Chen Wu, I-Chen Lin, “Augmented reality Instruction For Object Assembly Based On Markerless Tracking,†National Chiao Tung University, 2016.
[11] M. K. R. Neetika Gupta, “An Experimental Study Of Markerless Image Registrations Methods On Varying Quality Of Image For Augmented reality Applications,†India, 2017.
[12] C. Rizki, Hariadi, “Markerless Augmented reality Pada Perangkat Android,†Surabaya, 2012.
[13] S. Bagong, “Metode Penelitian Sosial,†Jakarta: Kencana Prenada Media Groupp, 2005.
[14] Sugiyono, “Metode Penelitian Kuantitatif, Kualitatif dan R&D,â€
Downloads
Published
Issue
Section
How to Cite
Similar Articles
- Anita Desiani, Irmeilyana Irmeilyana, Endro Setyo Cahyono, Des Alwine Zayanti, Sugandi Yahdin, Muhammad Arhami, Irvan Andrian, Combination Contrast Stretching and Adaptive Thresholding for Retinal Blood Vessel Image , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 22 No. 1 (2022)
- Nenny Anggraini, Zulkifli Zulkifli, Nashrul Hakiem, Development of Smart Charity Box Monitoring Robot in Mosque with Internet of Things and Firebase using Raspberry Pi , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 1 (2024)
- Virdiana Sriviana Fatmawaty, Imam Riadi, Herman Herman, Higher Education Institution Clustering Based on Key Performance Indicators using Quartile Binning Method , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 1 (2024)
- Suhirman Suhirman, Shoffan Saifullah, Ahmad Tri Hidayat, Rr Hajar Puji Sejati, Otsu Method for Chicken Egg Embryo Detection based-on Increase Image Quality , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 21 No. 2 (2022)
- Christofer Satria, Peter Wijaya Sugijanto, Anthony Anggrawan, I Nyoman Yoga Sumadewa, Aprilia Dwi Dayani, Rini Anggriani, Multi-Algorithm Approach to Enhancing Social Assistance Efficiency Through Accurate Poverty Classification , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 1 (2024)
- Muhammad Ibnu Choldun Rachmatullah, The Application of Repeated SMOTE for Multi Class Classification on Imbalanced Data , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 22 No. 1 (2022)
- Imam Fahrur Rozi, Ahmadi Yuli Ananta, Endah Septa Sintiya, Astrifidha Rahma Amalia, Yuri Ariyanto, Arin Kistia Nugraeni, Analyzing the Application of Optical Character Recognition: A Case Study in International Standard Book Number Detection , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 2 (2025)
- Reni Fatrisna Salsabila, Didik Dwi Prasetya, Triyanna Widyaningtyas, Tsukasa Hirashima, Comparison of Text Representation for Clustering Student Concept Maps , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 2 (2025)
- Ardi Mardiana, Ade Bastian, Ano Tarsono, Dony Susandi, Safari Yonasi, Optimized YOLOv8 Model for Accurate Detection and Quantificationof Mango Flowers , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 3 (2025)
- F.ti Ayyu Sayyidul Laily, Didik Dwi Prasetya, Anik Nur Handayani, Tsukasa Hirashima, Revealing Interaction Patterns in Concept Map Construction Using Deep Learning and Machine Learning Models , MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer: Vol. 24 No. 2 (2025)
You may also start an advanced similarity search for this article.
.png)
