Ekplorasi Timeline : Waktu Respon Pesan Terbaik WhatSapp Group “Gurauan kita STMIK Amikâ€
DOI:
https://doi.org/10.30812/matrik.v20i2.1149Keywords:
Timiline, WhatSapp Group, Waktu respon terbaik, Sentimen, EmojiAbstract
WhatsApp merupakan salah satu aplikasi pesan instan yang banyak di gunakan saat ini. WhatsApp memungkinkan pengguna membuat grup. Sering pesan pada grup tidak terbaca dan terabaikan oleh anggota grup. Perlu dilakukan analisa waktu yang tepat sebuah pesan direspon anggota grup dengan cepat sehingga informasi dapat disampaikan dengan baik pada semua anggota. Penelitian ini melakukan explorasi WhatSapp Group “Gurauan kita STMIK Amik†untuk menentukan waktu terbaik menyampaikan pesan dengan metode timeline serta menganalisis anggota yg berjumlah 32 orang, emoji dan sentimen. Pada Analisis sentimen dari 1095 total pesan, sentimen positif 35.53% dan sentimen negatif 64.47%. Respon emoji dari anggota sebanyak 46% menggunakan pesan emoji diatas 50% dan 34% anggota menggunakan emoji dibawah 50% sedangkan 18 % anggota tidak pernah menggunakan emoji. Dalam penelitian ini dari proses timeline dapat disimpulkan waktu terbaik untuk mengirimkan pesan pada hari selasa dan jum’at pada jam 10, 13 sampai 15 siang dan jam 20 pada malam hari.
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