Analisis Website Program Kreativitas Mahasiswa (PKM Center)  Universitas Ahmad Dahlan Menggunakan WebQual 4.0

Dinan Yulianto; Taufiq Ismail

doi:10.30812/matrik.v20i2.1098

Dinan Yulianto Universitas Ahmad Dahlan
Taufiq Ismail Universitas Ahmad Dahlan

DOI: https://doi.org/10.30812/matrik.v20i2.1098

Keywords: WebQual, Kegunaan, Kualitas Informasi, Kualitas Layanan Interaksi, Kepuasan Pengguna

Abstract

Dewasa ini, pihak individu dan organisasi telah memanfaatkan media website sebagai teknologi informasi untuk membagikan atau mendapatkan informasi secara mudah dalam waktu singkat. PKM Center Universitas Ahmad Dahlan telah menggunakan media website sebagai pelayanan lomba setiap mahasiswa, tetapi mendapatkan sejumlah masukan dari pengguna terkait tampilan website yang kurang atraktif, dan informasi yang disampaikan kurang aktual. Penelitian ini bertujuan untuk menganalisis website PKM Center Universitas Ahmad Dahlan berdasarkan persepsi pengguna melalui pendekatan WebQual 4.0. Proses analisis diawali dengan menyusun hipotesis penelitian untuk mengkaji antara hubungan variabel independen yang terdiri dari kegunaan, kualitas informasi, dan kualitas layanan interaksi terhadap variabel dependen yaitu kepuasan pengguna. Proses kedua adalah menyusun, dan menguji instrumen penelitian melalui uji validitas dan uji reliabilitas oleh 30 mahasiswa. Proses ketiga adalah mendapatkan data primer melalui penyebaran instrumen kepada 130 mahasiswa. Proses terakhir adalah mengkaji hasil interpretasi responden melalui uji normalitas, uji korelasi uji-t, dan uji-f untuk pembuktian hipotesis penelitian. Hasil penelitian menunjukkan bahwa setiap variabel independen secara parsial maupun simultan berkorelasi, dan berhubungan kuat terhadap variabel dependen.

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