Besiru sebagai Konsep Desain Poster Pameran Art Mandalika

  • Sasih Gunalan Universitas Bumigora
  • Christofer Satria Universitas Bumigora
  • Haryono Haryono Universitas Bumigora

Abstract

ABSTRACTExhibitions can be one of the artistic patterns in presenting works, which are personal or individualistic. These artistic patterns can continue to be carried out by artists in strengthening their existence in the midst of the existing art field. The Mandalika art exhibition carries the theme Besiru as a representation of locality in covering various locality approaches that exist in the tribes of West Nusa Tenggara. Besiru is a social pattern that many people are starting to forget in the midst of modernization.The type of approach used is qualitative research with a naturalistic approach. Qualitative research or also known as naturalistic research. Data analysis techniques are carried out through the activities of collecting data, reducing data, classifying data, analyzing and drawing conclusions. The theoretical study used in this paper is Stuart Hall's representation theory.The conclusion of this study is that all components of design publication, work concept and exhibition management have a common thread with the exhibition theme, namely Besiru. The theme is present as a shared representation of a traditional activity that has begun to be forgotten. The relevance of the Besiru tradition as part of the Mandalika art can be found in the design of the publication and several other things. The illustration of the poster design for the Mandalika art exhibition, taken from several images done by the artists in collaborative installations and individual works. Apart from the exhibition design concept, the philosophical theme of Besiru is also implemented through a curatorial design written by the curator. Besiru's concept and philosophy also became the framework for the artists in creating three collaborative works that they worked on together.Keyword : Besiru, Design, Poster, Fine Art Exhibition

Author Biographies

Sasih Gunalan, Universitas Bumigora

Ability of social media to gather millions of users has caught the attention of business owners. However, despite the convenience offered by social media, there are still many small business owners who either haven't utilized it or struggle to use it to promote their products. The main objective of this activity is to address the issue of many business owners not maximizing the use of social media due to design limitations. This research focuses on maximizing promotional design templates that can be used by business owners without needing in-depth knowledge of design. With the provision of an Instagram social media optimization guidebook equipped with templates, business owners will be able to promote their products more easily and quickly. Use of the design thinking method allows empathy in producing a guide and templates that are truly easy to understand and can be applied using simple devices like smartphones, without the need for expensive laptops or graphic software. The final template results, which can be used directly by business owners, encourages the desire to start promoting to increase sales. Despite the ease of using templates for promotion, more template alternatives are needed to avoid potential similarities in design during promotion.

Christofer Satria, Universitas Bumigora

 

References

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Published
2023-06-10
How to Cite
Gunalan, S., Satria, C., & Haryono, H. (2023). Besiru sebagai Konsep Desain Poster Pameran Art Mandalika. Jurnal SASAK : Desain Visual Dan Komunikasi, 5(1), 27-36. https://doi.org/https://doi.org/10.30812/sasak.v5i1.2941
Section
Articles