Analysist of User Satisfaction of the High School Student Admissions Website using the User Experience Questionnaire Method

Ardian Adi Prabowo; Ahmad Fathoni; Anjis Sapto Nugroho; Kristiawan Nugroho; Omar Farooq

doi:10.30812/ijecsa.v4i1.4841

Ardian Adi Prabowo Universitas Stikubank, Semarang, Indonesia
Ahmad Fathoni Universitas Stikubank, Semarang, Indonesia
Anjis Sapto Nugroho Universitas Stikubank, Semarang, Indonesia
Kristiawan Nugroho Universitas Stikubank, Semarang, Indonesia
Omar Farooq Alagarh Muslim University, Aligarh, India

DOI: https://doi.org/10.30812/ijecsa.v4i1.4841

Keywords: Digital Public Service, Educational Technology, Student Admission System, User Experience Questionnaire Method, User Satisfaction Measurement, Website Usability

Abstract

In the era of digitalization of public services, web-based student registration systems have become an important instrument in the education sector. The Website for New Student Admission (PPDB) of Senior High Schools (SMA) and Vocational High Schools (SMK) in Central Java Province has been implemented as a single platform for new student registration, but the main problem identified is the lack of a comprehensive evaluation of the level of user satisfaction with the quality of interaction experience with this platform, especially after the emergence of several complaints on the official PPDB social media regarding the system flow, services, and website appearance. The purpose of this study is to measure and analyze the level of user satisfaction with the PPDB website of SMA/SMK in Central Java Province using the User Experience Questionnaire (UEQ) approach which covers six aspects of user experience. This research method is descriptive quantitative with a survey approach using a standardized UEQ instrument consisting of 26 question items, involving 30 respondents of class X students of SMA Negeri 1 Karanganyar Demak selected using a 10% sampling technique from the population. The results of this study are indicate that the efficiency criteria obtained the highest score of 1.125, while the novelty criteria received the lowest score of 0.792, with the benchmark comparison diagram indicating a position below average (poor) in the criteria of attractiveness (1.061), clarity (1.092), accuracy (0.983), and stimulation (0.992), while in the criteria of efficiency and novelty, they are in a position above average (quite good). The implication of these findings underlines the need for further development in the aspects of visual appeal, clarity of information, accuracy of functions, and interaction stimulation to improve the overall quality of the user experience of the PPDB website.

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