Produksi Konten Hari Bumi 2022 pada Reels Instagram

Authors

  • Widya Sekar Dwisari Sekolah Tinggi Ilmu Komunikasi Yogyakarta
  • Angelia Anggieta Putri Sekolah Tinggi Ilmu Komunikasi Yogyakarta

DOI:

https://doi.org/10.30812/sasak.v5i1.2791

Keywords:

produksi konten, instagram, hari bumi

Abstract

Social media is a means to share information, communicate media, build networks and compete with other competitors through content on the Instagram platforms. The role of Social Media Specialists in companies such as PT Aseli Dagadu Djokdja is significant because it has an essential role in handling social media, starting from determining ideas, producing, and publishing content, to activation and collaboration. The work method used by Social Media specialists consists of four stages, namely pre-production (preparation), production (manufacture), post-production (finishing & distribution), and weekly report (data analysis). The data collection techniques are interviews, field observations with participation and non-participation observations, documentation, and literature studies. The project produced include: 'Earth Day 2022' posted on April 22, 2022, on collaborators' Instagram reels @dgdindonesia with @yogyatourium. Therefore, this study focuses on "Earth Day 2022" Content Production On Instagram Reels @dgdindonesia and @yogyatourium.

Author Biography

  • Angelia Anggieta Putri, Sekolah Tinggi Ilmu Komunikasi Yogyakarta

    Social media is a means of sharing information, communication media, building networks and media to compete with competitors through content on the Instagram platform. The role of Social Media Specialist at PT Aseli Dagadu Djokdja is very important because it has a big share in handling social media content starting from determining ideas, production, content publication, to activation and collaboration. The working method used by the Social Media Specialist consists of four stages, namely pre-production, production, post-production, and weekly reports. The purpose of this research is to analyze the process of producing content reels on Instagram accounts, as well as analyzing the results of insights achieved by the content "Earth Day 2022" The data collection techniques used are interviews, field observations with participation and non-participation observation, documentation, and literature study. This research focuses on the production of 'Earth Day 2022' content on Instagram Reels @dgdindonesia and @yogyatourium. Content is said to be optimal if it produces insights that are able to reach audiences through the frequency of playing reels, the number of likes, shares, saves and feedback from audiences. From organic insights without boost-ads, it is said to be optimal if it can achieve a wide range of impressions with content interactions that are welcomed by the audience on Instagram @dgdindonesia and @yogyatourium. This content is expected to attract and provoke audience interest and connection to the content, especially to the DGD Indonesia brand.

References

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Published

2023-06-10

Issue

Vol. 5 No. 1 (2023): SASAK

Section

Articles

How to Cite

Produksi Konten Hari Bumi 2022 pada Reels Instagram. (2023). Jurnal SASAK : Desain Visual Dan Komunikasi, 5(1), 37-48. https://doi.org/10.30812/sasak.v5i1.2791