Resource-based View Analysis in Building Competitive Advantage in the Small and Medium Enterprises Sector
Keywords:
Competitive Advantage, Resource-based View, Small and Medium Enterprises
Abstract
In an era of globalization characterized by rapid technological developments and rapid changes
in consumer preferences, achieving and maintaining competitive advantage is a major challenge for
companies. The highly competitive business world requires every organization, both large and small, to
continue to adapt and design the right strategies to stay ahead in the market. The purpose of this study
is to analyze resources that have the potential to generate sustainable competitive advantage through
the Resource-based View approach to find out what resources Inifood has to get core competencies as a
source of Competitive Advantage. The method used in this research is descriptive qualitative with a case
study approach. The analytical tool in this study uses the Valuable, Rarity, Imitability, and Organization
Framework (VRIO) to achieve Sustainable Competitive Advantage. The results of this study found that
Inifood has four resources and one capability at the temporary competitive advantage level. Then, there is
one resource at the Unused Competitive Advantage level (unused/too expensive competitive advantage).
Finally, three resources and three capabilities are at the Sustainable Competitive Advantage level. This
research contributes to ensuring that this competitive advantage is important to maintain. This also can
be an implication for businesses that must manage, develop, and evaluate the 6 main advantages well and
make them the main focus.
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emerging market. International Journal of Energy Sector Management, 18 (6), 1905–1922.
https://doi.org/10.1108/IJESM-06-2023-0003
Patel, N., & Chauhan, R. (2024). Exploring the Digital Landscape: Understanding and Adapting to
Evolving Consumer Behavior in the Digital Age. Journal of Business and Halal Industry,
1 (3), 1–10. https://doi.org/10.47134/jbhi.v1i3.186
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Purba, M., Nasution, A. P., & Harahap, A. (2023). Pengaruh Kualitas Pelayanan, Kualitas Produk
dan Reputasi Perusahaan terhadap Kepuasan Konsumen dengan Kepercayaan sebagai Variabel
Moderasi. remik, 7 (2), 1091–1107. https://doi.org/10.33395/remik.v7i2.12268
Rahmatullah, F., Wijayantini, B., & Wibowo, Y. G. (2023). Analisis RBV (Resources Based View) untuk
Menentukan Keunggulan Bersaing Perusahaan Pada UD. Tiga Putra. Journal of Economics,
Assets, and Evaluation, 1 (1), 1–17. https://doi.org/10.47134/jeae.v1i1.23
Rodliyah, M. I., Musliyana, M., & Sunarti, S. (2024). Memahami Konsep Kompetensi Karyawan Sebagai
Bagian dari Perencanaan SDM. CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis,
4 (3), 127–135. https://doi.org/10.55606/cemerlang.v4i3.3015
Salsabila, S., Radhiana, R., Juwita, J., Juwita, J., & Mauliza, P. (2022). Challenges of the Resource-Based
View Approach in Improving Business Organizational Performance. Proceedings of International
Conference on Multidiciplinary Research, 5 (2), 120–125. https://doi.org/10.32672/picmr.
v5i2.5416
Setiani, R. I., Aming, A., Sopian, A., Anggoro, T., & Prasetya, D. D. (2024). Pengaruh Persepsi Harga,
Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Rumah Makan Kuningan
Hegarmukti. Jurnal Ekonomika Dan Bisnis (JEBS), 4 (2), 346–353. https://doi.org/10.47233/
jebs.v4i2.1834
Vukasović, D., Gligović, D., & Mrkajić Ateljević, A. (2021). Innovation and Competitive Advantage in
Globalization. Novi Ekonomist, 14 (28). https://doi.org/10.7251/NOEEN2028029G
Wheelen, T., Hunger, J. D., & Hunger, D. (2003, July 15). Strategic Management and Business Policy,
Ninth Edition. Pearson College Div.
Wibisono, H., & Supoyo, M. (2023). Business Transformation: Exploring Dynamic Capabilities, Technological
Innovation, and Competitive Advantage through the Lens of Resource-Based View in
Construction Services Companies. Journal of Contemporary Administration and Management
(ADMAN), 1 (3), 263–270. https://doi.org/10.61100/adman.v1i3.93
Pendekatan Resource Based View (RBV). JKBM (Jurnal Konsep Bisnis Dan Manajemen),
9 (1), 108–119. https://doi.org/10.31289/jkbm.v9i1.8419
Ateljević, J., Kulović, D., Ðoković, F., & Bavčić, M. (2023, February 8). Business Strategy and
Competitive Advantage: A Reinterpretation of Michael Porter’s Work (1st ed.). Routledge.
https://www.taylorfrancis.com/books/9781003359173
Bakhriddinovich, M. S., & Ibrokhimkhoja, T. (2024). The Economic Significance of Textile Industry
Competitive Strategy in the Case of Uzbekistan. Miasto Przyszłości, 49, 1500–1508.
Bolander, W., & Richards, K. A. (2018). Why study intraorganizational issues in selling and sales
management? Journal of Personal Selling & Sales Management, 38 (2), 169–171. https:
//doi.org/10.1080/08853134.2018.1454326
Brauer, M., Mammen, J., & Luger, J. (2017). Sell-Offs and Firm Performance: A Matter of Experience?
Journal of Management, 43 (5), 1359–1387. https://doi.org/10.1177/0149206314552452
Cheng, J.-H., Lei, D.-Y., Huang, K.-P., & Feng, Y.-L. (2020). Based On Social Capital to Discuss the
Correlation between Internal Marketing Strategy and Employees’ Job Satisfaction in Medical
Equipment Industry. Revista de Cercetare si Interventie Sociala, (71), 199–211. https://
dialnet.unirioja.es/servlet/articulo?codigo=7686239
Citraresmi, A. D. P., Rucitra, A. L., Haryati, N., & Amalia, F. (2021). Resource-based view model implementation
toward business competitiveness (Case study in mushroom SMEs in Malang, Indonesia).
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering, 4 (1),
18–24. https://doi.org/10.21776/ub.afssaae.2021.004.01.3
Eleanor, A. E., & Afriansyah, A. (2022). Strategi Pengembangan Bisnis Makanan Ikan: Kasus Waralaba
“Ngikan Yuk” di Rawamangun Jakarta Timur. JISIP (Jurnal Ilmu Sosial dan Pendidikan),
6 (3). https://doi.org/10.58258/jisip.v6i3.3325
Fatonah, F. F. (2023). Literature Study On Competitive Advantage In Official Schools Which Is Influenced
By Factors: Competitive Strategies, Leadership, And Competence. Dinasti International
Journal of Management Science, 4 (5), 822–832. https://doi.org/10.31933/dijms.v4i5.1736
Freeman, R. E., Dmytriyev, S. D., & Phillips, R. A. (2021). Stakeholder Theory and the Resource-Based
View of the Firm. Journal of Management, 47 (7), 1757–1770. https://doi.org/10.1177/
0149206321993576
Galpin, T. J. (2023). The Strategist’s Handbook: Tools, Templates, and Best Practices Across the
Strategy Process. Oxford University Press.
Gerhart, B., & Feng, J. (2021). The Resource-Based View of the Firm, Human Resources, and Human
Capital: Progress and Prospects. Journal of Management, 47 (7), 1796–1819. https://doi.org/
10.1177/0149206320978799
Haifa, F., & Dewanto, D. (2022). Opportunities & Threats in General Insurance Industry, a Case in
Indonesia. Journal of Management and Energy Business, 2 (1), 1–11. https://doi.org/10.
54595/jmeb.v2i1.27
Huang, Y. (2024). A Review of Research on Pricing Strategies and Pricing Factors of Enterprise Products.
Frontiers in Business, Economics and Management, 15 (1), 388–392. https://doi.org/10.
54097/a2stnk37
Jati, S., Hubeis, M., & Suprayitno, G. (2021). Perancangan Transformasi Institusi Penyelenggara dan
Pengelola Sertifikasi Halal di Indonesia dengan Pendekatan Soft System Methodology: Studi
Kasus di LPPOM MUI. Jurnal Aplikasi Bisnis dan Manajemen, 7 (2), 390–402. https :
//doi.org/10.17358/jabm.7.2.390
Kobets, D. (2024). Digitalization and its Impact on the Development of Contemporary Marketing
Strategies. Economic Affairs, 69 (2), 1021–1040. https://doi.org/10.46852/0424-2513.3.2024.26
Lee, K., & Kwon, Y. (2018). How Does the Competitive Intensity Affect the Firm’s Product Strategies?
https://www.econstor.eu/handle/10419/190406
Lejiw, A. D., & Fauzi, A. (2023). Effects of Product Pricing, Product Packaging, and Place on Consumer
Buying Behavior through Customer Satisfaction. Technium Social Sciences Journal, 48, 1–11.
https://doi.org/10.47577/tssj.v48i1.9636
Lubis, N. W. (2022). Resource Based View (RBV) in Improving Company Strategic Capacity. Research
Horizon, 2 (6), 587–596. https://doi.org/10.54518/rh.2.6.2022.587-596
Marwah, P., Agarwal, V., Mishra, S., Traisa, R., & Faiz, A. (2024). Strategic management of human
resources: Analysing the significance of human capital in the organization. Multidisciplinary
Reviews, 6, 2023ss091. https://doi.org/10.31893/multirev.2023ss091
Nagiah, G. R., & Mohd Suki, N. (2024). Linking environmental sustainability, social sustainability,
corporate reputation and the business performance of energy companies: Insights from an
emerging market. International Journal of Energy Sector Management, 18 (6), 1905–1922.
https://doi.org/10.1108/IJESM-06-2023-0003
Patel, N., & Chauhan, R. (2024). Exploring the Digital Landscape: Understanding and Adapting to
Evolving Consumer Behavior in the Digital Age. Journal of Business and Halal Industry,
1 (3), 1–10. https://doi.org/10.47134/jbhi.v1i3.186
Pearce, J. A., & Robinson Jr., R. B. (2014). Manajemen Strategi. Salemba.
Porter, M. E. (2007). Strategi Bersaing (Competitive Strategy): Teknik Menganalisis Industri dan
Pesaing. Kharisma Publishing Group.
Pratiwi, D. O. (2018, April 17). Analisis Resource Based View dalam Mencapai Keunggulan Kompetitif
(Studi Kasus pada Pijak Bumi Bandung) [Sarjana]. Universitas Brawijaya. https:
//repository.ub.ac.id/id/eprint/166301/
Purba, M., Nasution, A. P., & Harahap, A. (2023). Pengaruh Kualitas Pelayanan, Kualitas Produk
dan Reputasi Perusahaan terhadap Kepuasan Konsumen dengan Kepercayaan sebagai Variabel
Moderasi. remik, 7 (2), 1091–1107. https://doi.org/10.33395/remik.v7i2.12268
Rahmatullah, F., Wijayantini, B., & Wibowo, Y. G. (2023). Analisis RBV (Resources Based View) untuk
Menentukan Keunggulan Bersaing Perusahaan Pada UD. Tiga Putra. Journal of Economics,
Assets, and Evaluation, 1 (1), 1–17. https://doi.org/10.47134/jeae.v1i1.23
Rodliyah, M. I., Musliyana, M., & Sunarti, S. (2024). Memahami Konsep Kompetensi Karyawan Sebagai
Bagian dari Perencanaan SDM. CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis,
4 (3), 127–135. https://doi.org/10.55606/cemerlang.v4i3.3015
Salsabila, S., Radhiana, R., Juwita, J., Juwita, J., & Mauliza, P. (2022). Challenges of the Resource-Based
View Approach in Improving Business Organizational Performance. Proceedings of International
Conference on Multidiciplinary Research, 5 (2), 120–125. https://doi.org/10.32672/picmr.
v5i2.5416
Setiani, R. I., Aming, A., Sopian, A., Anggoro, T., & Prasetya, D. D. (2024). Pengaruh Persepsi Harga,
Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Rumah Makan Kuningan
Hegarmukti. Jurnal Ekonomika Dan Bisnis (JEBS), 4 (2), 346–353. https://doi.org/10.47233/
jebs.v4i2.1834
Vukasović, D., Gligović, D., & Mrkajić Ateljević, A. (2021). Innovation and Competitive Advantage in
Globalization. Novi Ekonomist, 14 (28). https://doi.org/10.7251/NOEEN2028029G
Wheelen, T., Hunger, J. D., & Hunger, D. (2003, July 15). Strategic Management and Business Policy,
Ninth Edition. Pearson College Div.
Wibisono, H., & Supoyo, M. (2023). Business Transformation: Exploring Dynamic Capabilities, Technological
Innovation, and Competitive Advantage through the Lens of Resource-Based View in
Construction Services Companies. Journal of Contemporary Administration and Management
(ADMAN), 1 (3), 263–270. https://doi.org/10.61100/adman.v1i3.93
Published
2024-12-31
Section
Article
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