Fenomenologi Klaster Pariwisata: Media Digital sebagai Langkah Persistensi
Keywords:
Fenomenologi, Klaster Pariwisata, Media Digital, Persistensi
Abstract
Semenjak travel warning akibat pandemi Coronavirus disease 2019 dikeluarkan, pelaku usaha dalam klaster pariwisata di Pulau Lombok mengalami pasang surut bisnis. Pasca masa pandemi ini jumlah kunjungan wisatawan belum mencapai target. Tujuan penelitian ini adalah untuk mengidentifikasi makna yang dirasakan dan pola perilaku pelaku usaha dalam klaster pariwisata di Pulau Lombok melalui tindakan persistensi dari pandemi yang menyebabkan travel warning. Metode penelitian yang digunakan adalah metode kualitatif-fenomenologi dengan sampel secara acak diambil dari berbagai jenis usaha dalam klaster pariwisata dan dianalisis melalui pengkodean data. Hasil penelitian menunjukkan bahwa persistensi bisa dilakukan jika bersamaan dengan resiliensi. Setelah resiliensi, pelaku usaha dapat secara seragam melakukan persistensi dengan menerapkan media digital untuk menawarkan jasa pariwisata baik secara langsung maupun tidak langsung. Penelitian ini dapat menjadi dasar referensi dan rekomendasi bagi para pelaku usaha klaster pariwisata di Lombok untuk menjadikan media digital sebagai alat pemasaran utama.
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Dias, Á., González-Rodríguez, M. R., Patuleia, M. (2021). Creative Tourism Destination Competitiveness: An Integrative Model And Agenda For Future Research. Creative Industries Journal, 1-24. https://doi.org/10.1080/17510694.2021.1980672
Faerrosa, Lady, Jati, L. J., & Yuliana, I. (2023). Sikap Traveller terhadap Promosi Tiket.com: Perspektif Tri-Component Attitude Model. Target: Jurnal Manajemen Dan Bisnis, 5(1), 99–108. https://doi.org/10.30812/target.v5i1.3036
Islam, M. T. (2021). Applications Of Social Media In The Tourism Industry: A Review. SEISENSE Journal of Management, 4(1), 59-68. https://doi.org/10.33215/sjom.v4i1.556
Jiménez-Barreto, J., Rubio, N., Campo, S., & Molinillo, S. (2020). Linking The Online Destination Brand Experience And Brand Credibility With Tourists’ Behavioral Intentions Toward A Destination. Tourism Management, 79, 104101. https://doi.org/10.1016/j.tourman.2020.104101
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Kim, D. Y., Lehto, X. Y., Morrison, A. M. (2007). Gender Differences In Online Travel Information Search: Implications For Marketing Communications On The Internet. Tourism Management, 28(2), 423-433. https://doi.org/10.1016/j.tourman.2006.04.001
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Li, X., Ma, S. D., & Wu, M. (2023). What Makes Social Media Branding More Effective In Shaping Pre-Visit Image: Information Quality Or Source Credibility?. Tourism Management Perspectives, 46, 101084. https://doi.org/10.1016/j.tmp.2023.101084
Park, O. J., Kim, M. G., & Ryu, J. H. (2019). Interface Effects Of Online Media On Tourists' Attitude Changes. Tourism Management Perspectives, 30, 262-274. https://doi.org/10.1016/j.tmp.2019.03.005
Roller. (2023, September). Tren & statistik perjalanan Gen Z pada tahun 2023. Retrieved from https://www.roller.software/blog/gen-z-travel-trends-and-statistics.
Rorong, M. J. (2020). Fenomenologi. Deepublish.
Saldana, J. (2009). The Coding Manual for Qualitative Researchers, London: Sage Publications.
Saputra, N., Satispi, E., & Prihandoko, D. (2022). Indonesian Treasury Review Strategi UMKM Bertahan Melewati Covid-19: Menjadi Fleksibel Dan Kolaboratif. Indonesian Treasury Review, 7(1), 33–47.
Sarpong, D., Maclean, M., Oruh, E. S., & Botchie, D. (2021). On The Consequences Of Scarcity Mindset: How ‘Having Too Little’means So Much For Ethnic Venture Failure. European Management Journal, 41(2), 251-262. https://doi.org/10.1016/j.emj.2021.11.006
Sigala, M. (2020). Tourism and COVID-19: Impacts And Implications For Advancing And Resetting Industry And Research. Journal of business research, 117, 312-321. https://doi.org/10.1016/j.jbusres.2020.06.015
Soehardjoepri, S., Widyastuti, A., Balafif, M., Karsam, K., & ... (2022). Manajemen Wisata Indonesia. http://eprints.ubhara.ac.id/1508/%0Ahttp://eprints.ubhara.ac.id/1508/2/Manajemen Wisata Indonesia.pdf
Stylidis, D. (2022). Exploring Resident–Tourist Interaction And Its Impact On Tourists’ Destination Image. Journal of Travel Research. 61(1), 186-201. https://doi.org/10.1177/0047287520969861
Weinberger, E., Wach, D., Stephan, U., Wegge. J. (2018). Having A Creative Day: Understanding Entrepreneurs' Daily Idea Generation Through A Recovery Lens. Journal of Business Venturing, 33(1), 1-19. https://doi.org/10.1016/j.jbusvent.2017.09.001
Yan, J., Bos, A. D., Reger, R. K. (2023). The Unrelenting Entrepreneur: Taking Stock Of Research On Entrepreneurial Persistence And Related Constructs. Journal of Business Venturing Insights. https://doi.org/10.1016/j.jbvi.2023.e00420
Published
2023-12-31
Section
Article
This work is licensed under a Creative Commons Attribution 4.0 International License.
