Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying
Keywords:
compulsive buying, hedonic motivation, impulsive buying
Abstract
The changed in consumer’s buying behavior and the accompanying factors is an important issue and an interesting topic for further study by marketers and academics nowadays. In this case, impulsive buying behavior and compulsive buying in Lombok local teenagers that is using halal cosmetic become the subject of this study. This study aims to determine whether there is an influence of hedonic motivation on impulse buying and compulsive buying. The sampling technique used is the accidental sampling method with 200 samples. Data analysis used Structural Equation Modeling (SEM). The results showed that there is positive and significant influence and relationship between hedonic motivation and impulse buying. There is a positive and significant effect of impulsive buying on compulsive buying. There is no effect of hedonic motivation on compulsive buying.
References
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Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences, 175, 98–105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Zheng, Y., Yang, X., Liu, Q., Chu, X., & Huang, Q. (2020). Computers in Human Behavior Perceived Stress and Online Compulsive Buying Among women : A Moderated Mediation Model. Computers in Human Behavior, 103(January 2019), 13–20. https://doi.org/10.1016/j.chb.2019.09.012
Ahn, J., & Kwon, J. (2020). The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study. Journal of Strategic Marketing, 00(00), 1–14. https://doi.org/10.1080/0965254X.2020.1810743
Anggriani, R. (2017). Influence of Materialism, Hedonic Motivation On Impulsive Buying, and Tendency to Compulsive Buying Online Among Mataram University Students. JMM -UNRAM - Master of Management Journal, 6(2), 1–20. https://doi.org/10.29303/jmm.v6i2.107
Anggriani, R., Abdurrahman, Ibrahim, isra dewi kuntry, & Sidartha, R. B. F. I. (2021). Pengaruh Sifat Materialisme terhadap Perilaku Impulsive Buying dan Kecenderungan Compulsive Buying Pada Remaja di Kota Mataram. Target : Jurnal Manajemen Bisnis, 3(1), 109–118. https://doi.org/10.30812/target.v3i1.1317
Balik, D., Abraham, F., & Tupamahu, S. (2020). Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online. 1(2).
Bighiu, G., Manolică, A., & Roman, C. T. (2015). Compulsive Buying Behavior on the Internet. Procedia Economics and Finance, 20(15), 72–79. https://doi.org/10.1016/s2212-5671(15)00049-0
Chang, H., Eckman, Molly., & Yan, R.-N. (2011). The International Review of Retail , Distribution and Consumer Research Application of the Stimulus-Organism- Response model to the retail environment : the role of hedonic motivation in impulse buying behavior. The International Review of Retail, Distribution and Consumer Research, 21, No. 3(October 2013), 37–41. https://doi.org/10.1080/09593969.2011.578798
Darma, L. A., & Japarianto, E. (2014). Analisa Pengaruh Hedonic Shopping Value terhadap Impulse Buying dengan Shopping Lifestyle dan Positive Emotion sebagai Variabel Intervening pada Mall Ciputra World Surabaya. Jurnal Manajemen Pemasaran, 8(2), 80–89. https://doi.org/10.9744/pemasaran.8.2.80-89
Djudiah, D. (2022). The Role of Emotion Regulation on Compulsive Shopping of Clothing. Psikostudia: Jurnal Psikologi, 11(1), 100–110. https://doi.org/10.30872/psikostudia
Eren, S. S., Eroğlu, F., & Hacioglu, G. (2012). Compulsive Buying Tendencies through Materialistic and Hedonic Values among College Students in Turkey. Procedia - Social and Behavioral Sciences, 58, 1370–1377. https://doi.org/10.1016/j.sbspro.2012.09.1121
Ferdinand, A. T. (2014). Management Research Method (5th ed.). Bp Undip.
Made, D., & Purnama, F. (2019). Hedonic Shopping Motivation , Shopping Lifestyle , Price Reduction toward Impulse Buying Behavior in Shopping Center. 3, 48–54.
Minor, M. J. . &. (2012). Consumer Behavior (Erlangga (ed.)).
Pranggabayu, B., & Lestari Andjarwati, A. (2022). Pengaruh Hedonic Shopping Motivation Dan Store Atmsophere Terhadap Impulsive Buying (Studi Pada Pengunjung Miniso Tunjungan Plaza). SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(6), 951–966. https://doi.org/10.54443/sibatik.v1i6.112
Ratih, I. A. T., & Astiti, D. P. (2016). Impulsif buying pada remaja putri di Denpasar. Jurnal Psikologi Udayana, 3(2), 209–219.
Ratnasari, V. A. (2015). The Influence of Store Atmosphere On Hedonic Shopping Value And Impulse Buying (Survey On Consumers Hypermart Malang Town Square). Journal of Business Administration (JAB), 1(1).
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument: How to Test the Validation of a Questionnaire/ Survey in a Research. International Journal of Academic Research in Management, 5(3), 28–36. https://doi.org/10.2139/ssrn.3205040
Tarka, P., Kukar-Kinney, M., & Harnish, R. J. (2022). Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships. Journal of Retailing and Consumer Services, 64, 102802. https://doi.org/10.1016/j.jretconser.2021.102802
Tran, V. D. (2022). Consumer impulse buying behavior: the role of confidence as moderating effect. Heliyon, 8(May), e09672. https://doi.org/10.1016/j.heliyon.2022.e09672
Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences, 175, 98–105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Zheng, Y., Yang, X., Liu, Q., Chu, X., & Huang, Q. (2020). Computers in Human Behavior Perceived Stress and Online Compulsive Buying Among women : A Moderated Mediation Model. Computers in Human Behavior, 103(January 2019), 13–20. https://doi.org/10.1016/j.chb.2019.09.012
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2022-07-09
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