Penerapan Augmented Reality pada Wuling Motors Menggunakan Mobile Sebagai Pendukung Promosi Penjualan

Phyta Rahima; Melati Rosanensi; Suriyati Suriyati

doi:10.30812/target.v3i2.1435

Phyta Rahima Universitas Bumigora
Melati Rosanensi Universitas Bumigora
Suriyati Suriyati Universitas Bumigora

DOI: https://doi.org/10.30812/target.v3i2.1435

Keywords: augmented reality, sales promotion, mobile device

Abstract

The software development methodology used in this research is sourced from Luther and has been modified by Sutopo. The multimedia development methodology consists of six stages, namely concept, design, material collection, assembly, testing, and distribution. These six stages do not have to be sequential in practice, they can switch positions. The results or outputs achieved are the production of an application that can be run on electronic media such as mobile or Smartphone. . For employees or sellers, it can make it easier to promote the latest product results on Wuling Motors

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