Pengaruh Sifat Materialisme terhadap Perilaku Impulsive Buying dan Kecenderungan Compulsive Buying Pada Remaja di Kota Mataram
Keywords:
compulsive buying, impulsive buying, materialism
Abstract
The phenomenon of consumers’ behavior in shopping as the effect of the Covid-19 pandemic from offline to online indirectly has an impact on the prevalence of the increasing number of internet users in Indonesia. This study aims to identify whether there is a psychological influence of consumers such as the nature of materialism on impulsive buying and compulsive buying tendencies among adolescents in Mataram City. The sampling technique used was the purposive sampling method with a sample of 110. Data analysis used Structural Equation Modeling (SEM). The results showed that there was a positive and significant influence and relationship between the nature of materialism and impulsive buying. There is a positive and significant effect of materialism on compulsive buying tendencies. There is a positive and significant influence of impulsive buying on the tendency of compulsive buying in local teenagers in Mataram City.
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Wijanto, S. H. (2008). Structure Equation Modeling dengan Lisrel.8.8.’’. Yogyakarta: Graha Ilmu.
Zikmund, W. . (2003). Bussiness Research Metdhods’’ (Edition, 7). Thomson South Western: United States of America.
Ahn, J., & Kwon, J. (2020). The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study. Journal of Strategic Marketing, 00(00), 1–14. https://doi.org/10.1080/0965254X.2020.1810743
Alqurianisha, J., Murdiyani, H., & Poerwanto, A. (2020). Hubungan Antara Peranan Keluarga dan Materialisme Dengan Perilaku Compulsive Buying Online Pada Remaja Di Wilayah Kecamatan Bulak Surabaya. Psikosains, 15(1), 32–42.
Anggriani, R. (2017). Influence of Materialism, Hedonic Motivation On Impulsive Buying, and Tendency to Compulsive Buying Online Among Mataram University Students. JMM -UNRAM - Master of Management Journal, 6(2), 1–20. https://doi.org/10.29303/jmm.v6i2.107
Anggriani, R., Anggrawan, A., & Cahyadi, I. (2020). Structural Analysis of the Equation Model on Store Atmosphere towards Hedonic Value and Consumer Impulsive Buying (Study at Majapahit Food Center). Jurnal Varian, 4(1), 61–70. https://doi.org/10.30812/varian.v4i1.851
Balik, D., Abraham, F., & Tupamahu, S. (2020). Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online. 1(2).
Bighiu, G., Manolică, A., & Roman, C. T. (2015). Compulsive Buying Behavior on the Internet. Procedia Economics and Finance, 20(15), 72–79. https://doi.org/10.1016/s2212-5671(15)00049-0
Eren, S. S., Eroğlu, F., & Hacioglu, G. (2012). Compulsive Buying Tendencies through Materialistic and Hedonic Values among College Students in Turkey. Procedia - Social and Behavioral Sciences, 58, 1370–1377. https://doi.org/10.1016/j.sbspro.2012.09.1121
Ferdinand, A. T. (2014). Management Research Method (5th ed.). Semarang: Bp Undip.
Floh, A., & Madlberger, M. (2013). Electronic Commerce Research And Applications The Role Of Atmospheric Cues in Online Impulse-Buying Behavior. Electronic Commerce Research and Applications, 12(6), 425–439. https://doi.org/10.1016/j.elerap.2013.06.001
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. Hair (7th, 2010).pdf. Pearson.
Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis Seventh Edition. New Jersey: Pearson Prentice Hall.
Latan, H. (2013). Structural Equation Model, Theory and Implementation of AMOS 21. Bandung: Penerbit AlfaBeta.
Made, D., & Purnama, F. (2019). Hedonic Shopping Motivation , Shopping Lifestyle , Price Reduction toward Impulse Buying Behavior in Shopping Center. 3, 48–54.
Minor, M. J. . &. (2012). Consumer Behavior (Erlangga, Ed.). Jakarta.
Prawira Laksana, K., & Suparna, G. (2015). The Role Of Hedonist Motivation Mediates The Influence Of Materialism On Impulsive Purchasing Behavior Online. EE-Journal of Management University of Udayana, 4(6), 254896.
Richins, M. L., & Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19(3), 303. https://doi.org/10.1086/209304
Shahid, R., Asif, K., Jamshed, khan K., Ahsan, A., & Mah a Mobeen, A. (2012). The impact of materialism on compulsive consumption in Pakistan. African Journal of Business Management, 6(49), 11810–11818. https://doi.org/10.5897/ajbm11.1870
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument: How to Test the Validation of a Questionnaire/ Survey in a Research. International Journal of Academic Research in Management, 5(3), 28–36. https://doi.org/10.2139/ssrn.3205040
Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences, 175, 98–105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Wijanto, S. H. (2008). Structure Equation Modeling dengan Lisrel.8.8.’’. Yogyakarta: Graha Ilmu.
Zikmund, W. . (2003). Bussiness Research Metdhods’’ (Edition, 7). Thomson South Western: United States of America.
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2021-07-03
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