Perancangan Identitas Visual UMKM Ecoprint Girly Lestari di Surabaya
Abstract
Micro, Small, and Medium Enterprises (MSME) Ecoprint Girly Lestari is a small business that sells fashion and accessories products with ecoprint patterns. This MSME is one of the MSMEs that sells its products at the Surabaya Kriya Gallery. Established in 2019, Ecoprint Girly Lestari does not have a conceptual and consistent visual identity. It can be seen through the differences in logo usage in each media. This condition makes consumers difficult to recognize their products. Therefore, this study aims to describe the visual identity design process for Ecoprint Girly Lestari MSMEs. This research is qualitative with interview, observation, documentation, and literature study data collection techniques and uses the STP and the SWOT analysis methods. The result of visual identity design is a logo with a design concept that has been adapted to the uniqueness and target audience of MSMEs. The logo is applied to several media such as hang tags, clothing labels, paper sleeves, paper bags, business cards, neon box and stationary. There are also supporting media such as brochures and x-banners. Guidelines for logo usage are written in Graphic Standard Manual (GSM).
References
[2] J. P. M. Endrayana and D. Retnasari, “Penerapan Sustainable Fashion Dan Ethical Fashion Dalam Menghadapi Dampak Negatif Fast Fashion,” Pros. Pendidik. Tek. Boga Busana 16.1, vol. 16, no. 1, pp. 1–6, 2021.
[3] R. Saraswati, M. H. D. Susilowati, R. C. Restuti, and F. D. Pamungkas, Buku Pemanfaatan Daun untuk Ecoprint dalam Menunjang Pariwisata, November 2., no. October. Depok: Departemen Geografi FMIPA Universitas Indonesia, 2019.
[4] A. R. Hikmah and D. Retnasari, “Ecoprint Sebagai Alternatif Peluang Usaha Fashion Yang Ramah Lingkungan,” Univ. Negeri Yogyakarta, vol. 16, no. 1, pp. 1–5, 2021.
[5] M. Gale and D. Nana, “Batik Ecoprint Kota Batu Mulai Digemari Peminat Lokal hingga Internasional,” Malang Times, 2012. .
[6] S. Rustan, Mendesain Logo. Jakarta: PT Gramedia Pustaka Utama, 2009.
[7] C. N. de Riandra and M. A. Islam, “Perancangan Identitas Visual Catering & Bakery Cherry,” J. Barik, vol. 2, no. 2, pp. 43–56, 2021.
[8] S. L. Damara, S. Martono, and A. K. Riqqoh, “Perancangan Identitas Visual Kampung 1000 Topeng Sebagai Upaya Brand Recognition,” Juno J. Art Nouv., vol. 8, no. 1, pp. 1–6, 2019.
[9] T. Yudianita, D. A. N. Bangun, and M. T. Maheni, “Perancangan Visual Brand Identity UMKM Bolu Ummi,” J. Print. Packag. Technol., vol. 1, no. Juli, pp. 81–91, 2020.
[10] A. Augusto Chanakya, A. Adib, A. Tri Wahyudi, P. Studi Desain Komunikasi Visual, and F. Seni dan Desain, “Perancangan Visual Brand Identity dan Promosi Depot Classic di Surabaya,” J. Desain Komun. Vis. Adiwarna, vol. 1, p. 85408, 2017.
[11] L. Widyokusumo, “Melalui Perancangan Ulang Identitas Visual,” Humaniora, vol. 5, no. 9, pp. 163–171, 2014.
[12] Y. Sudarwati and V. Eka Satya, “Strategi Pengembangan Merek Usaha Mikro, Kecil dan Menengah (Microfinance, Small, and Medium Enterprises Branding Strategy),” J. Ekon. dan Kebijak. Publik, 2013.
[13] Wahidmurni, “Pemaparan Metode Kualitatif,” Repository Universitas Islam Negeri Maulana Malik Ibrahim Malang, 2017. .
[14] P. G. Widjaya, “Analisis Segmenting, Targeting, Positioning dan Marketing Mix pada PT Murni Jaya,” Agora, vol. 5, no. 1, pp. 1–8, 2017.
[15] A. Mujahidin and I. Khoirianingrum, “Analisis Segmentasi, Targeting, Positioning (STP) pada Zakiyya House Bojonegoro,” Pros. Semin. Nas. Unimus, vol. 2, pp. 284–294, 2019.
[16] Y. Al Khairi and I. Devi, “Pohon Tabebuya, Flora Endemik Brazil yang Mirip Sakura,” greeners.co, 2020. .
[17] S. Rustan, Font dan Tipografi. Jakarta: PT Gramedia Pustaka Utama, 2011.
This work is licensed under a Creative Commons Attribution 4.0 International License.
