MODEL PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) BERBASIS ONLINE DALAM MENDUKUNG PARIWISATA
DOI:
https://doi.org/10.30812/matrik.v17i1.62Keywords:
E-commerce, Integrated, Marketing, SMEsAbstract
West Nusa Tenggara ’NTB’ is a region of the golden triangle stripe of tourism destination located between Komodo island and Tana Toraja. As the industry backing for small and middle scale businesses getting grow up and have got governmental supporting since economical crises hit Indonesia at the end 1997. In fact, many of those who have not yet optimize the information technology (IT) in running their business. The approach to meet the Small and Medium Enterprises (SMEs) with the proper customer or to find the proper raw material seller is through the media. Development of internet technology is so rapid, it is a necessity of SMEs using it as a business communications medium, because Internet utility for e-commerce complement has long been developed in both national and international scope. Furthermore, the research elaborates the integrated e-commerce model and SMEs as an information technology-based model of integrated marketing strategy besides, software creation and its implementation on SMEs in Mataram municipality. E-commerce and SMEs were designed to use System Development Life Cycle (SDLC) concerning the safety sistem, flowcart diagram and data base design aspects.
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References
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[14] Iramani dan Suryani, T. 2004, Studi Eksplorasi Motivasi Penggunaan ecommerce dalam Bisnis Sebagai Sumber Keunggulan Bersaing Perusahaan, Jurnal Ventura, Vol. 7, No. 3.
[15] T. Ramayah et al, 2016, Factors influencing SMEs website continuance intention in Malaysia, Telematics and Informatics 33 (2016) 150–164.
[16] Martin, E., Brown C., 1997, Managing Information Tecnology: What Managers Need to Know, Prentice Hall, Inc.
[17] Naser Valaei,2016), Impact of exploitative learning strategy on Malaysian SMEs’ creativity and innovation capabilities, Int. J. Management and Enterprise Development, Vol. 15, No. 4, 2016.
[18] Canziani, B., & Welsh, D.H.B. (2016). Website quality for SME wineries: Measurement insights. Journal of Hospitality and Tourism Technology, 7(3), 266-280.
[19] Kotler, Philip 2002, Marketing Management, Millenium Edition, Prentice Hall,Inc.
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[24] Singarimbun, M., & Effendi, S. 1986. Motode Peneletian Survey. Jakarta: LP3ES.
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[2] Utami, Ramadhilla Maghfira dan Donald Crestofel Lantu. 2014. Development Competitiveness Model for Small-Medium Enterprises among the Creative Industry in Bandung. Procedia - Social and Behavioral Sciences. 115. 305-323.
[3] Tajuddin,M. Abdul Manan, 2008a, Desain ECommerce Dalam Pemasaran Produk Sentra Industri Kerajinan Di Kota Mataram.†Jurnal Ganeca Swara LPPM Universitas Saraswati Mataram Vol 2 Nomor 1, Mataram NTB.
[4] Kementerian Koperasi dan UKM. 2014. Perkembangan Data UMKM dan Usaha Besar. melalui http://www.depkop.go.id diakses tanggal 04 Agustus 2017.
[5] Delone WH and Mclean ER , 2004. “Measuring E-Commerce Success: Applying The Delone & Mclean Information Systems Success Modelâ€. International Journal of Electronic Commerce 9(1), pp 31–47.
[6] Majalah UKM Indonesia, 2013, Akselerasi Daya Saing KUMKM, Edisi 07 Januari 2013, www.ukmindonesia.net , diakses 14 Juni 2014.
[7] Dwi Agus Diartono, Yohanes Suhari, Aji Supriyanto,2015,Pengembangan Model Cyber Cluster E-commerce Berbasis CMS dan SEO Produk UMKM, IJCCS, Vol.9, No.2, July 2015, pp. 145~156.
[8] Dadan Sutrisno, Agus Suryono, Abdullah Said,2016,Perencanaan Strategis Sektor Usaha Mikro Dalam Mengatasi Permasalahan Pemasaran (Studi di Dinas Koperasi, Usaha Kecil Menengah, Perindustrian dan Perdagangan Kota Batu), Wacana– Vol. 19, No. 2 (2016).
[9] Tajuddin,M. Abdul Manan, 2004. Rancangan dan Desain Sistem Informasi Manajemen Perguruan Tinggi Swasta Berbasi Web di STMIK Bumigora Mataram, Jurnal Valid STIE AMM Mataram NTB.
[10] Nazif, M. 2001. Jaringan SME Center: Solusi Terpadu Bagi Pengembangan UMKM melalui Optimalisasi Sistem Informasi dan Aplikasi e-Business. Jakarta.
[11] Tajuddin M, Abd Manan, dan A Adil,2011, Studi kasu model Strategis Pemasaran Terintegrasi Berbasis Teknologi Informasi di nusa Tenggara barat, Jurnal Kursor universitas truno Jpyp madura, Vol. 6 nomor 2 Juli 2011, 65-76.
[12] Chan S., Ballauce C., Keen P. dan Schrump S., 2000, Electronic Commerce Relationships: Prentice-Hall, Singapore.
[13] Tajuddin M, et al, 2007, E-commerce dan Sentra Industri (Usaha Kecil dan Menengah) Desain dan Implementasi di NTB, Proseding Seminar Nasional Teknologi IV, ISBN 978- 979-1334-20-4, Jogyakarta 5 April 2007.
[14] Iramani dan Suryani, T. 2004, Studi Eksplorasi Motivasi Penggunaan ecommerce dalam Bisnis Sebagai Sumber Keunggulan Bersaing Perusahaan, Jurnal Ventura, Vol. 7, No. 3.
[15] T. Ramayah et al, 2016, Factors influencing SMEs website continuance intention in Malaysia, Telematics and Informatics 33 (2016) 150–164.
[16] Martin, E., Brown C., 1997, Managing Information Tecnology: What Managers Need to Know, Prentice Hall, Inc.
[17] Naser Valaei,2016), Impact of exploitative learning strategy on Malaysian SMEs’ creativity and innovation capabilities, Int. J. Management and Enterprise Development, Vol. 15, No. 4, 2016.
[18] Canziani, B., & Welsh, D.H.B. (2016). Website quality for SME wineries: Measurement insights. Journal of Hospitality and Tourism Technology, 7(3), 266-280.
[19] Kotler, Philip 2002, Marketing Management, Millenium Edition, Prentice Hall,Inc.
[20] Porter, M. 1993, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY.
[21] Hill, R., & Walden, I. 1995. The Draft UNCITRAL Model Law for Electronic Commerce: Issues and solutions (teaching materials), from Http:www/business.fortunecity.com/buffett/ 842/art080399.
[22] Tambunan, T. 2000. The Performance Of Small Enterprises During Economic Crisis: Evidence From Indonesia. Journal of Small Business Management, 38(4), 93-101.
[23] Tajuddin M, et al, 2008. Identifikasi Potensi Pembangunan Nusa Tenggara Barat, Biro APP Setda NTB.
[24] Singarimbun, M., & Effendi, S. 1986. Motode Peneletian Survey. Jakarta: LP3ES.
[25] Johannes Brustbauer, 2016, Enterprise risk management in SMEs: Towards a structural model, International Small Business Journal 2016, Vol. 34(1) 70–85.
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Published
2017-11-28
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Articles
How to Cite
[1]
M. Tajuddin and A. Manan, “MODEL PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) BERBASIS ONLINE DALAM MENDUKUNG PARIWISATA”, MATRIK, vol. 17, no. 1, pp. 66–74, Nov. 2017, doi: 10.30812/matrik.v17i1.62.
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