Target : Jurnal Manajemen Bisnis
type: channel
description: Target: Jurnal Manajemen Bisnis aims to disseminate research results in the field of management and business to academics, practitioners, and students at Bumigora University as well as various parties who wish to contribute to scientific research. Research focuses on Marketing Management, Financial and Banking Management, Human Resource Management, Operational Management & Management Information Systems, and Entrepreneurship. Target : Jurnal Manajemen Bisnis has a publication schedule in June and December each year. For further information, please contact admin via e-mail: jurnal.target@universitasbumigora.ac.id
publisher: Universitas Bumigora
language: en
publication name: Target : Jurnal Manajemen Bisnis
issn: 2715-9361
items: Economic Impact of Mangrove Ecotourism on Coastal Livelihoods in East Lombok
items: Parental Income and Financial Attitudes towards Financial Management Behaviour Moderated by Financial Knowledge
items: Job Stress as Moderation and Mediation for Increasing Effective Commitment
items: Behavioral Intention to Adopt Lazada Service: Unified Theory of Acceptance and Use of Technology
items: Design and Implementation of Social Media Content Marketing to Increase Purchase Intent and Engagement
items: Determinants of Net Interest Margin in Conventional Commercial Banking: A Fixed Effect Model
items: Influence of Innovation and Work Environment on Performance with Work Discipline as Mediator
items: Implementation of Artificial Intelligence for Green Human Resource Management
items: Implementation of Reward and Punishment System in Improving Employee’s Work Discipline
items: The Impact of Work Environment and Islamic Work Ethics on Enhancing Organizational Citizenship Behavior
items: Enhancing Behavioral Intention to Use Digital Wallets: The Role of Expectations and Social Influence
items: Resource-based View Analysis in Building Competitive Advantage in the Small and Medium Enterprises Sector
items: Investigation of Technology Adaptation in the Hospitality Industry in Mandalika Special Economic Zone
items: Analysis of Human Resource Management Strategies in Improving Organizational Performance
items: Cultivating Excellence: The Impact of Organizational Culture of BerAKHLAK and Civil Servants’ Competence on Performance
items: Exploring the Impact of User Interface and Service Quality in Enhancing Repurchase Intentions
items: Utilizing Financial Technology, Financial Literacy, and Financial Self-Efficacy in Achieving Generation Zoomer’s Financial Inclusion
items: Enhancing Business Motivation: Exploring the Impact of Spiritual and Emotional Intelligence in Organizational Contexts
items: Utilizing TikTok as A Promotional Platform for Small and Medium Enterprises: A Strategic Approach
items: Analysis of Factors Affecting The Improvement of Financial Satisfaction of The Millennial Generation
items: Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan
items: Analisis Kualitatif Pengaruh Kompetensi Karyawan terhadap Kinerja Karyawan
items: Pengaruh Komitmen, Kepuasan Kerja, dan Budaya Organisasi terhadap Organizational Citizenship Behavior Pegawai
items: Pengaruh Kemudahan, Keamanan, dan Kepercayaan terhadap Loyalitas Konsumen
items: Pengaruh Cyber-loafing terhadap Produktivitas dan Kinerja Tenaga Pendidikan Menggunakan Pendekatan Fenomenologi
items: Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan Usaha Mikro Kecil dan Menengah
items: Strategi Peningkatan Kepuasan Nasabah dengan Kualitas Pelayanan, Kepercayaan, dan Citra Perusahaan
items: Pengaruh Potongan Harga dan Tampilan dalam Toko terhadap Pembelian Impulsif
items: Analisis Perbandingan Laba Menggunakan Ekuitas dan Hutang Perusahaan Manufaktur pada Masa Pandemi
items: Fenomenologi Klaster Pariwisata: Media Digital sebagai Langkah Persistensi

Economic Impact of Mangrove Ecotourism on Coastal Livelihoods in East Lombok
type: item
description: The concept of community-based ecotourism places local communities as the main actors in sus-tainable coastal resource management. This study aims to evaluate the economic impact of community- based mangrove ecotourism development on the welfare of coastal communities in Poton Bako Hamlet, East Lombok Regency, Indonesia. This study was motivated by implementing a community empower- ment program integrated with mangrove conservation activities and educational ecotourism development in 2024-2025. The research method used was a mixed-methods approach, with data collection through structured interviews with local stakeholders, analysis of Bale Mangrove Pokdarwis’ financial reports, and participatory observation of community-based tourism activities. The results of the study showed a significant increase in village income, with an accumulation of IDR 647.38 million until April 2025. Most of the income was allocated for social activities, environmental conservation, and the construction of public facilities. In addition, this program encourages the growth of new economic activities, creates job opportunities for young people, and encourages diversification of community livelihoods that previously depended on the traditional fisheries and agriculture sectors. The practical implications of this research indicate that community-based ecotourism, when supported by strong local institutions and participa- tory governance, has the potential to be a sustainable economic driver in remote coastal areas.
subject: Article
  topic: section
subject: Coastal Economy
  topic: keywords
subject: Community Empowerment
  topic: keywords
subject: Ecotourism
  topic: keywords
subject: Mangrove Conservation
  topic: keywords
subject: Sustain- able Development
  topic: keywords
creator: Baiq Candra Herawati
creator: Siti Soraya
rights: Copyright (c) 2025 Baiq Candra Herawati, Siti Soraya http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 23
ending page: 32
doi: 10.30812/target.v7i1.5228

Parental Income and Financial Attitudes towards Financial Management Behaviour Moderated by Financial Knowledge
type: item
description: Financial management behavior can be implemented to attain a satisfactory standard of living. A person's perspective on saving is influenced by their financial attitude and parental income. Financial knowledge has the potential to influence the relationship between parental income and financial attitude toward financial management behavior. This study aims to examine the influence of parental income and financial attitude on financial management behavior moderated by financial knowledge. The study concentrated on 250 respondents from Generation Z in Mataram City, who were selected through purposive sampling techniques with a data collection method using a questionnaire. The data analysis is conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 3.0 software. The findings indicated that parental income and financial attitude had a positive and significant effect on financial management behavior. However, financial knowledge has failed to mitigate the relationship between parental income and financial management behavior. Financial knowledge was unable to moderate the relationship between financial attitude and financial management behavior. Thus, the findings highlighted the significance of parental income and financial attitude in influencing financial management behavior in Generation Z. Therefore, the findings enhance the comprehension that parental income and financial attitude significantly influence an individual's future financial status.
subject: Article
  topic: section
subject: Financial Attitude
  topic: keywords
subject: Financial Knowledge
  topic: keywords
subject: Financial Management Behavior
  topic: keywords
subject: Parental Income
  topic: keywords
creator: Ni Luh Darmasanti Aprilia Ulandari
creator: Rini Anggriani
creator: Restu Alpiansah
creator: Stevany Hanalyna Dethan
creator: Susilo Talidobel
rights: Copyright (c) 2025 Ni Luh Darmasanti Aprilia Ulandari, Rini Anggriani, Restu Alpiansah , Stevany Hanalyna Dethan, Susilo Talidobel http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 1
ending page: 10
doi: 10.30812/target.v7i1.5179

Job Stress as Moderation and Mediation for Increasing Effective Commitment
type: item
description: Auditors working in Public Accounting Firms (KAP) face the problem of decreasing affective commitment to the organization. Increasing work stress, a high workload, and unresolved work conflicts trigger this decrease. This study aims to analyze the effects of workload and work conflict on work stress and affective commitment, and to investigate the impact of work stress on affective commitment. Addi- tionally, this study examines the role of work stress as a mediating variable in the relationship between workload and work conflict, influencing affective commitment. The type of research used is quantitative research; the population in this study consisted of auditors working in KAP in the Semarang area, to- taling 150 individuals. The sample collection method employed was purposive sampling, where sample selection was based on specific criteria determined by the researcher, resulting in 134 respondents. Data analysis techniques use Path Analysis and Moderated Regression Analysis. The results of the study indicate that work conflict has a positive and significant effect on work stress. Simultaneously, workload and work conflict also have a positive and significant effect on increasing work stress. Work stress has a negative and significant effect on auditors’ affective commitment. Work conflict has also been shown to have a negative and significant effect on affective commitment. Practical implications for the man- agement of Public Accounting Firms, particularly in efforts to maintain and improve auditors’ affective commitment through workload management, constructive conflict resolution, and work stress control in the work environment.
subject: Article
  topic: section
subject: Affective Commitment
  topic: keywords
subject: Work Conflict
  topic: keywords
subject: Workload
  topic: keywords
subject: Work Stress
  topic: keywords
creator: Luhgiatno
creator: Patricia Dhiana Paramita
creator: Daniel Kartika Adhi
creator: Panca Wahyuningsih
rights: Copyright (c) 2025 Luhgiatno, Patricia Dhiana Paramita, Daniel Kartika Adhi, Panca Wahyuningsih http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 45
ending page: 56
doi: 10.30812/target.v7i1.5139

Behavioral Intention to Adopt Lazada Service: Unified Theory of Acceptance and Use of Technology
type: item
description: The growth of e-commerce in Indonesia has driven changes in consumer behavior regarding online shopping. Lazada, as one of the main platforms, faces challenges in increasing user intention to adopt its services. This study aims to analyze the influence of four main constructs in the Unified Theory of Ac- ceptance and Use of Technology (UTAUT): performance expectancy, effort expectancy, social influence, and facilitating conditions, on behavioral intention in using Lazada services. The research method uses a quantitative approach by distributing questionnaires to 130 Lazada users in South Tangerang. Data analysis was carried out using Structural Equation Modeling (SEM) through SmartPLS. The results show that all UTAUT constructs significantly affect behavioral intention, with performance expectancy and facilitating conditions as the most dominant factors. Effort expectancy has an effect on new users, while social influence is stronger in young age groups who are active on social media. This study provides practical implications for e-commerce platform developers, especially Lazada, to improve performance expectancy, effort expectancy, social influence, and facilitating conditions to encourage user behavioral intention in adopting services, especially in the South Tangerang area. This finding also extends the literature on UTAUT-based digital technology adoption in the local Indonesian context.
subject: Article
  topic: section
subject: Behavioral Intention
  topic: keywords
subject: Effort Expectancy
  topic: keywords
subject: Facilitating Conditions
  topic: keywords
subject: Performance Expectancy
  topic: keywords
subject: Social Influence
  topic: keywords
creator: Dede Solihin
creator: Ahyani Ahyani
creator: Siti Aprilliani
rights: Copyright (c) 2025 Dede Solihin, Ahyani Ahyani, Siti Aprilliani http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 33
ending page: 44
doi: 10.30812/target.v7i1.5114

Design and Implementation of Social Media Content Marketing to Increase Purchase Intent and Engagement
type: item
description: The development of marketing in the digital era requires companies to optimize marketing through social media to reach a wider and more interactive audience. This project aims to design and implement a social media content strategy to increase purchase intent and customer engagement at PT Samha Catra Nusantara, a property company in the East Bandung area. The method used is descriptive with ob- servation techniques, interviews, SWOT analysis, and performance data monitoring through Instagram Insights, TikTok Analytics, and Phlanx. The content strategy developed includes various types of con- tent such as educational, promotional, entertainment, interactive, and testimonials, with the application of elements such as hooks, visual storytelling, music, captions, Call to Action (CTA), and hashtags, as well as content consistency. In addition, the AIDA (Attention, Interest, Desire, Action) approach was applied to strengthen the message structure in each content. The evaluation results showed increased engagement rate and audience response to the designed content. The project also produced a digital content guidebook that can be used by both internal teams and external marketers (Farmer). Practically, the project results provide concrete solutions in digital-based property marketing strategies, strengthen- ing the company’s position amid industry competition.
subject: Article
  topic: section
subject: AIDA Model
  topic: keywords
subject: Content Strategy
  topic: keywords
subject: Customer Engagement
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Purchase Inten- tion
  topic: keywords
subject: Property Social Media
  topic: keywords
creator: Syifa Amalia
creator: Ira Siti Sarah
creator: Hidya Indira Lastari
rights: Copyright (c) 2025 Syifa Amalia, Ira Siti Sarah, Hidya Indira Lastari http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 11
ending page: 22
doi: 10.30812/target.v7i1.5101

Determinants of Net Interest Margin in Conventional Commercial Banking: A Fixed Effect Model
type: item
description: Banking is a business entity that collects funds from the public in the form of deposits and distributes them to the public in the form of loans and other services to improve the lives of many people. This study aims to analyze the influence of various factors such as capital adequacy, credit risk and bank size on the net interest margin of conventional banks in Indonesia. The method used in this study was associative quantitative, and secondary data in this study was obtained from the annual financial statements of several conventional banks in Indonesia during the period 2018-2022. Data analysis was conducted using panel data regression analysis to test the effect between independent variables consisting of capital adequacy ratio (CAR), non-performing loans (NPL), and bank size (Size) on net interest margin (NIM). The data was processed using E-Views 12. The results of this study indicate that only capital adequacy has a positive and insignificant effect on NIM, while NPL and bank size have a negative and significant effect on NIM. The findings of this study imply that in order to enhance NIM, companies can optimize CAR, thereby attaining optimal profits and minimizing investment risk. The results of this study also contribute as a reference and an overview of the factors that influence NIM in conventional commercial banks before investing.
subject: Article
  topic: section
subject: Conventional Commercial Banking
  topic: keywords
subject: Fixed Effect Model
  topic: keywords
subject: Net Interest Margin
  topic: keywords
creator: Erika Zain Safitri
creator: Zahrah Zahrah
creator: Sahdan Saputra
creator: Mohammad Ziad Anwar
rights: Copyright (c) 2024 Erika Zain Safitri, Zahrah Zahrah, Sahdan Saputra, Mohammad Ziad Anwar
date: 2024-12-31
publication date: 2024-12-31
starting page: 123
ending page: 134
doi: 10.30812/target.v6i2.4816

Influence of Innovation and Work Environment on Performance with Work Discipline as Mediator
type: item
description: This study aims to analyze the influence of technological innovation and work environment on employee performance at Tugu Perfect Farmers Group (KTGA), Division 1 PNDA Djuanda Sawit Lestari, with work discipline as an intervening variable. Technological innovation is expected to enhance efficiency and productivity, while a conducive work environment fosters employee motivation and job satisfaction. This research employs a quantitative approach, utilizing path analysis with SmartPLS 3, to examine the relationships between variables based on data collected from 63 employees through a structured questionnaire. The results indicate that technological innovation has a significant and positive impact on employee performance, both directly and indirectly through improved work discipline. Similarly, the work environment has a positive impact on performance, with work discipline serving as a significant mediator. The novelty of this study lies in its integrated examination of work discipline as a mediating variable in the agricultural and plantation sector. This area has remained underexplored in previous research. The findings underscore the importance of integrating technological advancements with a sup- portive work environment and strong work discipline to enhance performance outcomes. Practically, this study provides actionable insights for human resource management, particularly for plantation-based companies, to develop strategic interventions that focus on employee adaptability, discipline, and moti- vation. It contributes to the literature by emphasizing the role of organizational culture and behavioral factors in enhancing employee performance through digital transformation and workplace improvement.
subject: Article
  topic: section
subject: Employee Performance
  topic: keywords
subject: Technological Innovation
  topic: keywords
subject: Work Discipline
  topic: keywords
subject: Work Environment
  topic: keywords
creator: Titik Suryana
creator: Ronal Aprianto
creator: Fitria
creator: Suyadi
rights: Copyright (c) 2025 Titik Suryana, Ronal Aprianto, Fitria, Suyadi http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 57
ending page: 68
doi: 10.30812/target.v7i1.4863

Implementation of Artificial Intelligence for Green Human Resource Management
type: item
description: The development of technology, particularly in the field of Artificial Intelligence (AI), has had aprofound impact on various aspects of organizational management, including Human Resource Manage- ment (HRM). This study aims to examine the application of Artificial Intelligence in HR that is oriented towards environmentally friendly principles. This study employs a qualitative approach with a case study method, where data collection techniques are carried out through in-depth interviews with all parties directly involved in human resource management at Company X, namely one company owner and 13 employees. The study’s results indicate that Company X has effectively implemented AI technology in its human resource management. The application of this technology is not intended to replace the role of humans in HR, but to support and improve work efficiency. The AI software used enables companies to monitor employee activities and productivity more efficiently and in greater detail. The entire pro- cess in human resource management, from recruitment to employee management, is still carried out by involving humans. The use of this technology has also been shown to minimize human error and lighten the conventional workload of the HRD department, making work more time-saving and efficient. The theoretical implications of this study’s findings suggest that integrating AI in HR can strengthen modern management theory, which emphasizes the importance of efficiency, effectiveness, and sustainability in organizational management.
subject: Article
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Green Human Resource
  topic: keywords
subject: Human Resource Management
  topic: keywords
subject: Management
  topic: keywords
creator: Sindi Budi Emilia
rights: Copyright (c) 2025 Sindi Budi Emilia http://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 69
ending page: 78
doi: 10.30812/target.v7i1.4837

Implementation of Reward and Punishment System in Improving Employee’s Work Discipline
type: item
description: Government bureaucracy often faces criticism from the public, particularly regarding inefficiency and low work discipline among employees. A frequent complaint is the unproductive use of time, which is often attributed to weak leadership and the failure to enforce applicable regulations. Many believe that the lack of firm decision-making from leaders contributes to poor discipline within government offices. The purpose of this study was to examine the impact of the reward and punishment system on improving employee work discipline. The method employed was a quantitative method with causal approach. Data was collected through a census, including responses from 34 staff members at the Cakranegara and Sandubaya District Offices. The findings indicate that the reward system had a significant positive impact on employee work discipline. In contrast, the punishment system did not show a significant effect on improving discipline. These results suggest that government offices could enhance employee performance and discipline by focusing more on a well-structured reward system. The study highlights the importance of recognition and incentives as a driving force for motivating employees, while punitive measures might not have the desired outcome in fostering better discipline. It is hoped that the study's findings will contribute in encouraging leaders in government institutions to implement more effective reward and punishment systems to improve overall work discipline and organizational efficiency.
subject: Article
  topic: section
subject: Punishment System
  topic: keywords
subject: Rewards
  topic: keywords
subject: Work Discipline
  topic: keywords
creator: Irwan Cahyadi
creator: Rini Anggriani
creator: Lady Faerrosa
creator: Isra Dewi Kuntary Ibrahim
rights: Copyright (c) 2024 Irwan Cahyadi, Rini Anggriani, Lady Faerrosa, Isra Dewi Kuntary Ibrahim
date: 2025-01-06
publication date: 2025-01-06
starting page: 111
ending page: 122
doi: 10.30812/target.v6i2.4627

The Impact of Work Environment and Islamic Work Ethics on Enhancing Organizational Citizenship Behavior
type: item
description: In the era of globalization, businesses and organizations are facing increasingly intense competition, requiring them to possess superior capabilities to survive and thrive. One of the key strategies for enhancing competitiveness is the development of skilled and qualified human resources. This study investigates the effects of the work environment and Islamic work ethics on Organizational Citizenship Behavior (OCB) among employees. The research focuses on 61 employees, with a saturated sampling technique, and employs a combination of observation, documentation, and questionnaires for data collection. To analyze the data, multiple regression analysis was used. The findings indicate that both the work environment and Islamic work ethics significantly influence the OCB of employees. The study highlights the importance of creating a supportive work environment and integrating ethical values to foster positive organizational behavior and improve overall performance. These results contribute in proving that work environment and Islamic work are critical for organizations aiming to increase their competitiveness and employee engagement in a rapidly changing business environment.
subject: Article
  topic: section
subject: Islamic Work Ethics
  topic: keywords
subject: Organizational Citizenship Behavior
  topic: keywords
subject: Work Environment
  topic: keywords
creator: Irma Idayati
creator: Hardi Mulyono
creator: Fitria Fitria
creator: Suyadi Suyadi
rights: Copyright (c) 2024 Irma Idayati, Hardi Mulyono, Fitria Fitria, Suyadi Suyadi
date: 2024-12-31
publication date: 2024-12-31
starting page: 101
ending page: 110
doi: 10.30812/target.v6i2.4575

Enhancing Behavioral Intention to Use Digital Wallets: The Role of Expectations and Social Influence
type: item
description: The use of digital wallets has become increasingly prevalent in various parts of the world, including Indonesia. People’s decisions to adopt digital wallet technology are influenced by several factors. This research aims to investigate the impact of performance expectations, effort expectations, and social influence on the behavioral intention to use digital wallets in Depok City. The method used is a descriptive associative method with a quantitative approach was employed in this study, and purposive sampling was used to select 120 respondents. The results of the study reveal that effort expectation and social influence have a significant positive effect on the behavioral intention to use digital wallets. Effort expectation refers to how easy and user-friendly the technology is perceived to be, while social influence pertains to the degree to which people are influenced by their social circles to adopt the technology. However, the study found that performance expectation, which relates to the perceived usefulness and advantages of digital wallets, did not have a significant impact on behavioral intention. This research contributes to the existing literature on technology adoption by highlighting the importance of user experience factors, such as effort expectation and social influence, in shaping consumers' behavioral intentions to use digital wallets. For practitioners, the findings suggest that efforts to increase the adoption of digital wallets should focus not only on enhancing the perceived usefulness of the technology but also on improving ease of use and leveraging social influence.
subject: Article
  topic: section
subject: Behavioral Intention
  topic: keywords
subject: Digital Wallets
  topic: keywords
subject: Expectation
  topic: keywords
subject: Social Influence
  topic: keywords
creator: Pusporini Pusporini
creator: Tati Handayani
creator: Anggi Angga Resti
rights: Copyright (c) 2024 Pusporini Pusporini, Tati Handayani, Anggi Angga Resti
date: 2024-12-30
publication date: 2024-12-30
starting page: 91
ending page: 100
doi: 10.30812/target.v6i2.4617

Resource-based View Analysis in Building Competitive Advantage in the Small and Medium Enterprises Sector
type: item
description: In an era of globalization characterized by rapid technological developments and rapid changes in consumer preferences, achieving and maintaining competitive advantage is a major challenge for companies. The highly competitive business world requires every organization, both large and small, to continue to adapt and design the right strategies to stay ahead in the market. The purpose of this study is to analyze resources that have the potential to generate sustainable competitive advantage through the Resource-based View approach to find out what resources Inifood has to get core competencies as a source of Competitive Advantage. The method used in this research is descriptive qualitative with a case study approach. The analytical tool in this study uses the Valuable, Rarity, Imitability, and Organization Framework (VRIO) to achieve Sustainable Competitive Advantage. The results of this study found that Inifood has four resources and one capability at the temporary competitive advantage level. Then, there is one resource at the Unused Competitive Advantage level (unused/too expensive competitive advantage). Finally, three resources and three capabilities are at the Sustainable Competitive Advantage level. This research contributes to ensuring that this competitive advantage is important to maintain. This also can be an implication for businesses that must manage, develop, and evaluate the 6 main advantages well and make them the main focus.
subject: Article
  topic: section
subject: Competitive Advantage
  topic: keywords
subject: Resource-based View
  topic: keywords
subject: Small and Medium Enterprises
  topic: keywords
creator: Nuzul Hidayat
creator: Baiq Novrinda Dwi Rahayu
rights: Copyright (c) 2024 Nuzul Hidayat, Baiq Novrinda Dwi Rahayu
date: 2024-12-31
publication date: 2024-12-31
starting page: 81
ending page: 90
doi: 10.30812/target.v6i2.4502

Investigation of Technology Adaptation in the Hospitality Industry in Mandalika Special Economic Zone
type: item
description: Mandalika Special Economic Zone (Mandalika SEZ) has been built and developed to create an independent and sustainable tourism industry ecosystem. The digitization of destinations in the Mandalika SEZ requires the hospitality industry to be able to adapt and respond strategically. The application of technology is believed to be applied in supporting the business continuity of the hospitality industry. This study aims to investigate the perceptions of hoteliers regarding technological adaptation. The method used is a phenomenological qualitative approach. Data were collected through observation, interviews with five key informants, and documentation. The interviews were transcribed and analyzed by condensing the data, assisted by a coding table. The results of this study found that two important aspects that drive the adoption of technology in hotel operational services are the desire for operational automation and marketing agility. The technology adoption process focuses on hotel operational services that are considered a necessity in the modern era and technological advancements. The existence of this technology adoption indicates the adaptability of technology in the hotel industry. This result contributes as a significant indicator of the progress towards digitalizing destinations, crucial for enhancing the sustainable image of Mandalika SEZ. Consequently, it is strongly recommended to develop an integrated technology application model for operational services, serving as a blueprint for other stakeholders in the hotel industry.
subject: Article
  topic: section
subject: Hospitality Industry
  topic: keywords
subject: Mandalika Special Economic Zone
  topic: keywords
subject: Management Information System
  topic: keywords
subject: Technology Adaptation
  topic: keywords
creator: Aryan Agus Pratama
creator: Muhamad Jumadi
creator: Rizal Ramdani
creator: Nur Aisya Addina Ahmad
rights: Copyright (c) 2024 Aryan Agus Pratama, Muhamad Jumadi, Rizal Ramdani, Nur Aisya Addina Ahmad
date: 2024-07-02
publication date: 2024-07-02
starting page: 11
ending page: 18
doi: 10.30812/target.v6i1.4057

Analysis of Human Resource Management Strategies in Improving Organizational Performance
type: item
description: Human Resource Management (HRM) has been recognized as a key element in achieving competitive advantage and sustainable organizational performance. In a dynamic and rapidly changing business environment, organizations need to develop effective HRM strategies to utilize the full potential of their human resources. This research aims to determine effective HRM strategies in improving organizational performance, with a focus on tapioca flour industry companies in the East Camping region. The case study research method was used to obtain an in-depth understanding of the implementation of HRM strategies in organizations. The sample used was 63 respondents from various positions and roles. The analysis uses a qualitative approach. The contribution of this study lies in proving the importance of strategic human resource practices such as adept recruitment and selection processes, comprehensive employee development initiatives, and sustainable performance management systems. These elements play a pivotal role in enhancing organizational performance. Therefore, companies are encouraged to delve deeper into integrating new technologies into HRM practices to leverage their potential benefits in the evolving digital landscape. The research underscores that organizations which implement robust human resource strategies tend to achieve superior performance outcomes in contemporary business environments. Such strategies play a crucial role in ensuring competitive advantage and sustained success in today's dynamic market landscape.
subject: Article
  topic: section
subject: Human Resource
  topic: keywords
subject: Management Strategy
  topic: keywords
subject: Organizational Performance
  topic: keywords
creator: Muhammad Junaidi
creator: Ketut Partayasa
creator: Deddy Sulaimawan
rights: Copyright (c) 2024 Muhammad Junaidi, Ketut Partayasa, Deddy Sulaimawan
date: 2024-06-30
publication date: 2024-06-30
starting page: 73
ending page: 80
doi: 10.30812/target.v6i1.3983

Cultivating Excellence: The Impact of Organizational Culture of BerAKHLAK and Civil Servants’ Competence on Performance
type: item
description: effect and are followed by all organization members. The organizational culture of respect is the key to direct management and employees in deciding and establishing policies in government agencies. This research aims to analyze the influence of the organizational culture of respect and competence on the performance of civil servants in the Dinas Pekerjaan Umum dan Penataan Ruang (DPUPR). The method used in this research is a quantitative method with a total sample of 42 civil servants. This research used a saturated sampling technique and used multiple linear regression analysis. The study results show that the organizational culture of respect and civil servants’ competence significantly positively affect employee performance. This research contributes to enhancing the understanding of the DPUPR in Madiun, Indonesia, by examining its current organizational culture. It serves as a benchmark for gauging employees' perceptions in fulfilling their civil service responsibilities, thereby influencing their task performance and competency levels toward achieving excellence in their roles.
subject: Article
  topic: section
subject: Civil Servants’ Competence
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Organizational Culture of BerAKHLAK
  topic: keywords
creator: Yuni Fitriana
creator: Florentina Anif Farida
rights: Copyright (c) 2024 Yuni Fitriana, Florentina Anif Farida http://creativecommons.org/licenses/by/4.0
date: 2024-07-02
publication date: 2024-07-02
starting page: 19
ending page: 28
doi: 10.30812/target.v6i1.4084

Exploring the Impact of User Interface and Service Quality in Enhancing Repurchase Intentions
type: item
description: In this digital era, food delivery services like ShopeeFood are becoming increasingly popular. ShopeeFood plays a crucial role in meeting consumer needs by offering convenience and ease. However, user interface and service quality are critical aspects of the user experience. An inadequate user interface or low service quality can lead to dissatisfaction and influence the user's intention to reuse ShopeeFood. This study aims to determine the influence of user interface (UI) and service quality on the repurchase intention of ShopeeFood users in the Medan Polonia District. The method used a quantitative-descriptive approach. The sample size used is 100 people. The results of this study indicate that the UI has a positive and significant effect on repurchase intention. Moreover, UI and service quality positively and significantly affect repurchase intention. This research contributes valuable insights into the pivotal roles of UI and service quality in shaping the repurchase intention of ShopeeFood users in the Medan Polonia District, underscoring their significance in enhancing user repurchase intention within the digital food delivery sector. Given the increasing reliance on digital platforms for food delivery services, ShopeeFood is a crucial interface for meeting consumer needs for convenience and efficiency. Furthermore, the study emphasizes that the synergistic impact of UI and service quality collectively enhances repurchase intention, offering actionable insights for stakeholders to refine service delivery and maintain competitiveness in the evolving digital marketplace.
subject: Article
  topic: section
subject: Repurchase Intention
  topic: keywords
subject: Service Quality
  topic: keywords
subject: ShopeeFood
  topic: keywords
subject: User Interface
  topic: keywords
creator: Putri Amini Dalimunthe
creator: Wan Suryani
rights: Copyright (c) 2024 Putri Amini Dalimunthe, Wan Suryani
date: 2024-07-02
publication date: 2024-07-02
starting page: 41
ending page: 50
doi: 10.30812/target.v6i1.3984

Utilizing Financial Technology, Financial Literacy, and Financial Self-Efficacy in Achieving Generation Zoomer’s Financial Inclusion
type: item
description: Economic development in the digital era is very rapid, which also encourages people to gain access to financial product services called financial inclusion. The growing population in Indonesia, which is dominated by generation Z, makes financial inclusion very important for those of productive age. This research aims to determine the influence of financial technology, financial literacy and financial self-efficacy on financial inclusion. The population is generation Z in the city of Semarang, a total of 60 respondents taken using purposive sampling techniques. Data collection uses a questionnaire with Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SPSS version 29 software. Research findings show that the variables financial technology, financial literacy and financial self-efficacy have a positive and significant influence on financial inclusion. Based on these findings, it shows that the better the knowledge related to financial technology, financial literacy and financial self-efficacy, the better the financial inclusion will be.
subject: Article
  topic: section
subject: Financial Inclusion
  topic: keywords
subject: Financial Literacy
  topic: keywords
subject: Financial Self-Efficacy
  topic: keywords
subject: Financial Technology
  topic: keywords
subject: Generation Zoomer
  topic: keywords
creator: Edwin Zusrony
creator: Luthfy Purnanta Anzie
creator: Gibson Manalu
creator: Ivan Permana
creator: Pindo Asti
creator: Tri Imaliya
rights: Copyright (c) 2024 Edwin Zusrony, Luthfy Purnanta Anzie, Gibson Manalu, Ivan Permana, Pindo Asti, Tri Imaliya
date: 2024-07-02
publication date: 2024-07-02
starting page: 1
ending page: 10
doi: 10.30812/target.v6i1.4073

Enhancing Business Motivation: Exploring the Impact of Spiritual and Emotional Intelligence in Organizational Contexts
type: item
description: In this increasingly rapid business competition, business motivation is important to improve the quality of business performance. This is also one way to increase the company's internal strength. This research aims to determine the influence of spiritual and emotional intelligence on business motivation. The method used in this research is a quantitative method, with descriptive associative analysis. The respondents of this research are the people of Bojonegoro Regency. The sampling technique is based on a representative sample size, which in this case is 50 samples. Data analysis was carried out in several stages, namely testing the validity and reliability of research instruments, classical assumptions’ test, and hypothesis test. The results of this study show that spiritual intelligence and emotional intelligence have a significant and positive effect on business motivation, and they simultaneously have a positive effect on business motivation. Thus it can be explained that improving spiritual and emotional intelligence appears as a critical method for fostering business motivation in more competitive situations, hence strengthening internal organizational resilience. The findings contribute in providing useful insights for companies seeking to nurture a motivated workforce by stressing the development of spiritual and emotional intelligence in employees. This technique not only improves individual performance, but it also strengthens the organization's overall ability to prosper in adverse market conditions.
subject: Article
  topic: section
subject: Business Motivation
  topic: keywords
subject: Emotional intelligence
  topic: keywords
subject: Spiritual Intelligence
  topic: keywords
creator: Retno Muslinawati
creator: Azhari Azhari
creator: Achmad Akbar Agym Bachtiyar
creator: Siti Alfiyana
rights: Copyright (c) 2024 Retno Muslinawati, Azhari Azhari, Achmad Akbar Agym Bachtiyar, Siti Alfiyana
date: 2024-07-02
publication date: 2024-07-02
starting page: 61
ending page: 72
doi: 10.30812/target.v6i1.4003

Utilizing TikTok as A Promotional Platform for Small and Medium Enterprises: A Strategic Approach
type: item
description: Advances in digital technology, such as the emergence of TikTok, have changed how we live, work, and communicate. TikTok is used as an entertainment medium and as a platform to promote businesses because it can reach the target market easily through creative content. This research aims to determine the strategy for using TikTok social media as a promotional medium for Small and Medium Enterprises (SMEs), such as Sultan Mango Malang. The method used is a descriptive qualitative approachData collection techniques were carried out through documentation, observation, and interviews, then analyzed using the data triangulation method. The results of this study show that the strategies successfully implemented by the SMEs include actively following popular trends, interacting directly with the audience, utilizing the live streaming feature, consistently uploading content, working with influencers, and holding discount promos and prizes. It also shows that user participation and interaction are the main keys to assessing the success of TikTok's promotional strategy. Sultan Mango Malang can increase product awareness and improve the quality of services provided as they actively respond to every form of user interaction quickly. Therefore, the findings of this research significantly contribute by offering comprehensive and actionable insights for local enterprises and SMEs aiming to leverage TikTok effectively to enhance sales figures and foster long-term customer loyalty.
subject: Article
  topic: section
subject: Promotional Platform
  topic: keywords
subject: ; Small and Medium Enterprises
  topic: keywords
subject: Strategic Approach
  topic: keywords
subject: TikTok
  topic: keywords
creator: Wahyu Nurul Islami
creator: Yudiarto Perdana Putra
creator: Endang Triwidyati
rights: Copyright (c) 2024 Wahyu Nurul Islami, Yudiarto Perdana Putra, Endang Triwidyati
date: 2024-06-30
publication date: 2024-06-30
starting page: 51
ending page: 60
doi: 10.30812/target.v6i1.4069

Analysis of Factors Affecting The Improvement of Financial Satisfaction of The Millennial Generation
type: item
description: Financial satisfaction is a crucial factor in achieving prosperity. However, the contemporary situation is that the millennial age is perceived as having difficulty reaching financial contentment. This research aims to analyze the factors that significantly influence the level of financial satisfaction of the millennial generation in Pariaman, Indonesia. The method used in this research is a quantitative approach with survey data collection methods. The collected data was then analyzed using multiple linear regression analysis. A total of 100 millennial generation respondents were involved in this research. The results show that financial behavior, and primary agents significantly and positively affect financial satisfaction. On the other hand, risk tolerance, financial self-efficacy, secondary agents, and consumer’s childhood experience do not significantly influence financial satisfaction. This study contributes in improving the understanding of the factors influencing the financial contentment of millennials. The findings make theoretical and managerial advances by assisting millennials in understanding the factors that influence their financial happiness. Furthermore, these findings serve as a foundation for future studies into other factors influencing financial contentment among millennials in Indonesia.
subject: Article
  topic: section
subject: Financial Behavior
  topic: keywords
subject: Financial Satisfaction
  topic: keywords
subject: Financial Self-efficacy
  topic: keywords
subject: Millennial Generation
  topic: keywords
subject: Risk Tolerance
  topic: keywords
creator: Nurtati Nurtati
creator: Patria Nagara
creator: Dorris Yadewani
creator: Nisrina Nazar
rights: Copyright (c) 2024 Nurtati Nurtati, Patria Nagara, Dorris Yadewani, Nisrina Nazar
date: 2024-07-02
publication date: 2024-07-02
starting page: 29
ending page: 40
doi: 10.30812/target.v6i1.3882

Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan
type: item
description: Persaingan yang semakin ketat dewasa ini mengakibatkan perusahaan dituntut untuk terus meningkatkan kinerja karyawannya melalui berbagai cara. Penelitian ini bertujuan unutuk mengetahui dan menganalisis pengaruh parsial motivasi dan lingkungan kerja terhadap kinerja karyawan PT Sukses Mitra Sejahtera Kabupaten Kediri. Jenis penelitian ini menggunakan metode kuantitatif dengan penentuan sampel menggunakan teknik sampling jenuh yaitu sebanyak 34 responden. Hipotesis penelitian ini diuji menggunakan teknik uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel motivasi secara parsial tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan variabel lingkungan kerja secara parsial terbukti berpengaruh signifikan terhadap kinerja karyawan. Sementara itu, secara simultan kedua variabel motivasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil penelitian ini dapat menjadi dasar perusahaan untuk meningkatkan kinerja karyawan melalui peningkatan motivasi dan lingkungan kerja.
subject: Article
  topic: section
subject: Kinerja Karyawan
  topic: keywords
subject: Lingkungan Kerja
  topic: keywords
subject: Motivasi
  topic: keywords
creator: Aditya Egga Wardhana
creator: Enni Sustiyatik
creator: Ria Lestari Pangastuti
rights: Copyright (c) 2023 Aditya Egga Wardhana, Enni Sustiyatik, Ria Lestari Pangastuti
date: 2023-12-31
publication date: 2023-12-31
starting page: 235
ending page: 244
doi: 10.30812/target.v5i2.3266

Analisis Kualitatif Pengaruh Kompetensi Karyawan terhadap Kinerja Karyawan
type: item
description: Peningkatan kinerja karyawan menjadi salah satu cara untuk mencapai keberhasilan perusahaan. Oleh sebab itu maka perusahaan perlu melihat hal-hal yang dapat mempengaruhi kinerja karyawannya. Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi karyawan terhadap kinerja karyawan. Penelitian yang dilakukan berupa penelitian lapangan dengan metode pendekatan kualitatif yang mengumpulkan data dengan teknik observasi, wawancara langsung, studi kepustakaan, dan dokumentasi terhadap 4 orang karyawan PT. Bank Perkreditan Rakyat Syariah (BPRS) Bangun Drajat Warga sehingga diperoleh teks deskriptif sebagai hasil penelitian. Hasil penelitian menunjukkan bahwa kompetensi karyawan mulai dari unsur pengetahuan, keterampilan, dan sikap mampu meningkatkan kinerja karyawan. Hasil ini menjadi dasar referensi bahwa pemberian pelatihan dari dalam instansi ataupun dari luar instansi dapat dilakukan untuk meningkatkan keterampilan, pengetahuan tentang pekerjaan, dan pelatihan-pelatihan lainnya sehingga kompetensi karyawan menjadi lebih baik dan meningkatkan kinerja bagi karyawan.
subject: Article
  topic: section
subject: Analisis Kualitatif
  topic: keywords
subject: Kompetensi Karyawan
  topic: keywords
subject: Kinerja Karyawan
  topic: keywords
creator: Iva Riyanti
creator: Dyah Pikanthi Diwanti
rights: Copyright (c) 2023 Dyah Pikanthi Diwanti, Iva Riyanti Riyanti
date: 2023-12-31
publication date: 2023-12-31
starting page: 229
ending page: 234
doi: 10.30812/target.v5i2.3207

Pengaruh Komitmen, Kepuasan Kerja, dan Budaya Organisasi terhadap Organizational Citizenship Behavior Pegawai
type: item
description: Saat ini perusahaan atau organisasi membutuhkan pegawai dengan sikap mendukung karena tuntutan kerja tim yang lebih tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan komitmen, kepuasan kerja, dan budaya organisasi terhadap Organizational Citizenship Behavior (OCB) pegawai. Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel yaitu 31 Pegawai Pusat Kesehatan Masyarakat (Puskesmas) Kota Wilayah Utara Kediri yang ditentukan dengan teknik sampling jenuh. Metode analisis dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi. Temuan penelitian menunjukkan bahwa secara parsial komitmen dan budaya organisasi berpengaruh terhadap OCB, namun kepuasan kerja tidak berpengaruh terhadap OCB pegawai. Selain itu, komitmen, kepuasan kerja, dan budaya organisasi secara simultan berpengaruh signifikan terhadap OCB pegawai. Penelitian ini memberikan tambahan informasi, saran, dan masukan yang bermanfaat bagi instansi terutama mengenai komitmen, kepuasan kerja, budaya organisasi, dan OCB.
subject: Article
  topic: section
subject: Budaya Organisasi
  topic: keywords
subject: Kepuasan Kerja
  topic: keywords
subject: Komitmen
  topic: keywords
subject: Organizational Citizenship Behavior
  topic: keywords
creator: Avryan Irnandi
creator: Rike Kusuma Wardhani
creator: Zaenul Muttaqien
rights: Copyright (c) 2023 Avryan Irnandi, Rike Kusuma Wardhani, Zaenul Muttaqien
date: 2023-12-26
publication date: 2023-12-26
starting page: 219
ending page: 228
doi: 10.30812/target.v5i2.3458

Pengaruh Kemudahan, Keamanan, dan Kepercayaan terhadap Loyalitas Konsumen
type: item
description: Konsumen memiliki berbagai pertimbangan dalam memanfaatkan jasa transportasi online seperti Maxim. Penelitian ini bertujuan untuk mengetahui pengaruh kenyamanan, keamanan, dan kepercayaan terhadap loyalitas pelanggan Maxim di Kota Batam. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif-deskriptif. Data penelitian ini dikumpulkan melalui kuesioner yang disebarkan kepada responden yang merupakan konsumen Maxim di Kota Batam. Jumlah sampel penelitian ini adalah 100 sampel dimana teknik sampling yang digunakan yaitu metode purposive sampling. Teknik analisis data yang digunakan adalah regresi linier berganda yang dimulai dengan uji kualitas data dan uji asumsi klasik sebelum melakukan uji pengaruh dan uji hipotesis. Pengujian hipotesis menunjukkan bahwa kemudahan, keamanan, dan kepercayaan secara parsial maupun simultan berpengaruh positif signifikan terhadap loyalitas pelanggan. Hasil penelitian ini bisa menjadi dasar bagi Maxim maupun perusahaan transportasi online lainnya untuk semakin meningkatkan loyalitas konsumen perusahaan dari segi kemudahan, keamanan, dan kepercayaan.
subject: Article
  topic: section
subject: Keamanan Transportasi Online
  topic: keywords
subject: Kemudahan
  topic: keywords
subject: Loyalitas Konsumen
  topic: keywords
creator: Melsi Diana Lubis
creator: David Humala Sitorus
rights: Copyright (c) 2023 Melsi Diana Lubis, David Humala Sitorus
date: 2023-12-31
publication date: 2023-12-31
starting page: 209
ending page: 218
doi: 10.30812/target.v5i2.3021

Pengaruh Cyber-loafing terhadap Produktivitas dan Kinerja Tenaga Pendidikan Menggunakan Pendekatan Fenomenologi
type: item
description: Perilaku cyber-loafing yang merupakan perilaku penggunaan internet yang tidak berhubungan dengan pekerjaan dapat berdampak negatif terhadap produktivitas dan kinerja karyawan pada organisasi. Tujuan penelitian ini adalah mengetahui dampak cyber-loafing terhadap produktivitas dan kinerja tenaga kependidikan. Metode yang digunakan adalah pendekatan fenomenologi untuk mengukur fenomena dari perilaku cyber-loafing pada aspek sumber daya manusia. Teknik pengumpulan data menggunakan teknik wawancara terhadap informan yang bekerja di perguruan tinggi negeri dan swasta di Surabaya. Hasil penelitian menunjukkan bahwa perilaku cyber-loafing berpengaruh terhadap produktivitas dan kinerja tenaga kependidikan pada lingkungan kerja mereka. Temuan ini bisa menjadi dasar institusi pendidikan untuk melakukan kontrol dan pengawasan terhadap penggunaan internet oleh karyawannya.
subject: Article
  topic: section
subject: Cyber-loafing
  topic: keywords
subject: Fenomenologi
  topic: keywords
subject: Tenaga Kependidikan
  topic: keywords
creator: Fefe Ali Sugito
creator: Alexander Wirapraja
rights: Copyright (c) 2023 Alexander Wirapraja, Fefe Ali Sugito
date: 2023-12-31
publication date: 2023-12-31
starting page: 187
ending page: 194
doi: 10.30812/target.v5i2.3579

Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan Usaha Mikro Kecil dan Menengah
type: item
description: Selama beberapa dekade terakhir ini, para ilmuwan dan pembuat kebijakan baik di negara maju maupun negara berkembang telah menyadari bahwa literasi keuangan pengusaha sangat penting untuk pembentukan dan kelangsungan Usaha Mikro Kecil dan Menengah (UMKM). Penelitian bertujuan untuk mengetahui pengaruh literasi keuangan terhadap pengelolaan keuangan pada UMKM. Data yang digunakan pada penelitian ini adalah data primer yang diperoleh dari responden melalui observasi, wawancara dan kuesioner. Adapun yang menjadi objek di dalam penelitian ini adalah para pelaku UMKM di Nagari Kapalo Hilalang. Metode yang digunakan dalam menganalisis data penelitian ini yaitu analisis Regresi Linear Sederhana menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa literasi keuangan berpengaruh signifikan terhadap pengeloaan keuangan UMKM. Hal ini menunjukan bahwa semakin baik pengetahuan keuangan yang dimiliki pelaku usaha akan semakin baik pula pengeloaan keuangan usahanya. Penelitian ini dapat meningkatkan literasi keuangan melalui sosialisasi maupun pelatihan–pelatihan yang diadakan oleh pemerintah.
subject: Article
  topic: section
subject: Literasi Keuangan
  topic: keywords
subject: Pengelolaan Keuangan
  topic: keywords
subject: Usaha Mikro, Kecil, dan Menengah
  topic: keywords
creator: Winona Kumara Dewi
creator: Risa Wahyuni EDT
rights: Copyright (c) 2023 Winona Kumara Dewi, Risa Wahyuni EDT
date: 2023-12-31
publication date: 2023-12-31
starting page: 179
ending page: 186
doi: 10.30812/target.v5i2.3549

Strategi Peningkatan Kepuasan Nasabah dengan Kualitas Pelayanan, Kepercayaan, dan Citra Perusahaan
type: item
description: Ketatnya persaingan menyebabkan bank kesulitan mempertahankan loyalitas nasabahnya. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, kepercayaan, dan citra perusahaan terhadap kepuasan nasabah Bank CIMB Niaga Lumbung Batam. Metode yang digunakan yaitu pendekatan deskriptif dengan jumlah sampel sebanyak 215 responden. Data yang terkumpul dianalisis menggunakan model regresi linier berganda dengan bantuan software SPSS. Hasil pengujian regresi linier berganda menunjukkan kualitas pelayanan mempunyai pengaruh sebesar 27,1% terhadap kepuasan pelanggan. Kepercayaan mempunyai pengaruh sebesar 16,1% terhadap kepuasan pelanggan, sedangkan citra perusahaan mempunyai pengaruh sebesar 39,0% terhadap kepuasan pelanggan. Hal ini berarti bahwa terdapat hubungan yang positif dan signifikan antara kualitas pelayanan, kepercayaan dan citra perusahaan dengan kepuasan nasabah pada Bank Niaga Lumbung Batam. Hasil penelitian ini menjadi dasar kuat untuk meyakini bahwa dengan mengoptimalkan ketiga faktor ini secara holistik, bank dapat meningkatkan tingkat kepuasan nasabah secara keseluruhan dan memperkuat posisinya di pasar perbankan.
subject: Article
  topic: section
subject: Citra Perusahaan
  topic: keywords
subject: Kepercayaan
  topic: keywords
subject: Kepuasan Pelanggan
  topic: keywords
subject: Kualitas Layanan
  topic: keywords
creator: Riedwindi Riedwindi
creator: Inda Sukati
rights: Copyright (c) 2023 Riedwindi Riedwindi, Inda Sukati
date: 2023-12-31
publication date: 2023-12-31
starting page: 171
ending page: 178
doi: 10.30812/target.v5i2.3049

Pengaruh Potongan Harga dan Tampilan dalam Toko terhadap Pembelian Impulsif
type: item
description: Salah satu bisnis modern yang semakin marak sekarang ini adalah bisnis ritel dan salah satu perilaku belanja konsumen yang marak terjadi adalah pembelian impulsif. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh potongan harga dan tampilan dalam toko terhadap pembelian impulsif. Sampel dalam penelitian ini berjumlah 75 sampel dengan pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda dengan menggunakan bantuan program statistik. Hasil penelitian ini menunjukkan bahwa kedua variabel bebas yakni potongan harga dan tampilan dalam toko mempunyai pengaruh yang positif dan signifikan terhadap variabel terikat yakni pembelian impulsif. Artinya semakin tinggi potongan harga atau semakin baik tampilan dalam suatu toko, maka kemungkinan terjadinya pembelian impulsive oleh konsumen juga akan semakin meningkat. Hasil penelitian ini dapat digunakan sebagai acuan pengambilan kebijakan oleh perusahaan dalam merangsang pembelian impulsif.
subject: Article
  topic: section
subject: Pembelian Impulsif
  topic: keywords
subject: Potongan Harga
  topic: keywords
subject: Tampilan dalam Toko
  topic: keywords
creator: Nuzul Hidayat
creator: Sulhaini Sulhaini
rights: Copyright (c) 2023 Nuzul Hidayat, Sulhaini Sulhaini
date: 2023-12-31
publication date: 2023-12-31
starting page: 163
ending page: 170
doi: 10.30812/target.v5i2.3412

Analisis Perbandingan Laba Menggunakan Ekuitas dan Hutang Perusahaan Manufaktur pada Masa Pandemi
type: item
description: Terdapat banyak perusahaan yang mengalami kerugian pada masa pandemi Coronavirus disease 2019. Tujuan dari penelitian ini adalah untuk menganalisis perbedaan tingkat laba perusahaan dengan menggunakan pendanaan hutang dan ekuitas perusahaan manufaktur pada sektor industri dasar dan kimia, sektor aneka industri, dan sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia. Teknik pengumpulan data yang digunakan adalah dokumentasi dengan 160 sampel. Metode yang digunakan dalam penelitian ini adalah analisis statistik dekriptif terhadap laporan keuangan perusahaan pada tahun 2020 dengan menggunakan metode analisis uji beda independent sample t-test. Hasil penelitian menunjukkan bahwa perusahaan yang menggunakan sumber pendanaan ekuitas memiliki laba lebih besar dibandingan dengan perusahaan yang menggunakan sumber pendaaan dari hutang, artinya perusahaan dimasa pandemi sebaiknya menggunakan sumber pendanaan dari ekuitas. Hasil penelitian ini dapat menjadi acuan bagi perusahaan manufaktur untuk memilih sumber pendanaan yang paling tepat sesuai dengan kebutuhan finansial dan risiko yang dihadapi.
subject: Article
  topic: section
subject: Ekuitas
  topic: keywords
subject: Hutang
  topic: keywords
subject: Perbandingan Laba
  topic: keywords
subject: Perusahaan Manufaktur
  topic: keywords
creator: Agus Hermanto
creator: Farha Farha
creator: Eluiz Yansirus Saniyah
creator: Isra Dewi Kuntary Ibrahim
rights: Copyright (c) 2023 Agus Hermanto, Farha Farha, Eluiz Yansirus Saniyah, Isra Dewi Kuntary Ibrahim
date: 2023-12-31
publication date: 2023-12-31
starting page: 155
ending page: 162
doi: 10.30812/target.v5i2.3361

Fenomenologi Klaster Pariwisata: Media Digital sebagai Langkah Persistensi
type: item
description: Semenjak travel warning akibat pandemi Coronavirus disease 2019 dikeluarkan, pelaku usaha dalam klaster pariwisata di Pulau Lombok mengalami pasang surut bisnis. Pasca masa pandemi ini jumlah kunjungan wisatawan belum mencapai target. Tujuan penelitian ini adalah untuk mengidentifikasi makna yang dirasakan dan pola perilaku pelaku usaha dalam klaster pariwisata di Pulau Lombok melalui tindakan persistensi dari pandemi yang menyebabkan travel warning. Metode penelitian yang digunakan adalah metode kualitatif-fenomenologi dengan sampel secara acak diambil dari berbagai jenis usaha dalam klaster pariwisata dan dianalisis melalui pengkodean data. Hasil penelitian menunjukkan bahwa persistensi bisa dilakukan jika bersamaan dengan resiliensi. Setelah resiliensi, pelaku usaha dapat secara seragam melakukan persistensi dengan menerapkan media digital untuk menawarkan jasa pariwisata baik secara langsung maupun tidak langsung. Penelitian ini dapat menjadi dasar referensi dan rekomendasi bagi para pelaku usaha klaster pariwisata di Lombok untuk menjadikan media digital sebagai alat pemasaran utama.
subject: Article
  topic: section
subject: Fenomenologi
  topic: keywords
subject: Klaster Pariwisata
  topic: keywords
subject: Media Digital
  topic: keywords
subject: Persistensi
  topic: keywords
creator: Muhammad Rahmatul Burhan
creator: Lady Faerrosa
rights: Copyright (c) 2023 Muhammad Rahmatul Burhan, Lady Faerrosa
date: 2023-12-31
publication date: 2023-12-31
starting page: 147
ending page: 154
doi: 10.30812/target.v5i2.3425