I GEDE EDY ARTANA; EVI TRIANDINI; DANDY PRAMANA HOSTIADI. Measuring Instagram Content Effectiveness in Digital Marketing usingthe EPIC Model and Direct Rating Method. MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer, [S. l.], v. 25, n. 2, p. 433–448, 2026. DOI: 10.30812/matrik.v25i2.4843. Disponível em: https://journal.universitasbumigora.ac.id/matrik/article/view/4843. Acesso em: 30 may. 2026.