Target : Jurnal Manajemen Bisnis

Resource-based View Analysis in Building Competitive Advantage in the Small and Medium Enterprises Sector

Nuzul Hidayat — 2024-12-31

In an era of globalization characterized by rapid technological developments and rapid changes
in consumer preferences, achieving and maintaining competitive advantage is a major challenge for
companies. The highly competitive business world requires every organization, both large and small, to
continue to adapt and design the right strategies to stay ahead in the market. The purpose of this study
is to analyze resources that have the potential to generate sustainable competitive advantage through
the Resource-based View approach to find out what resources Inifood has to get core competencies as a
source of Competitive Advantage. The method used in this research is descriptive qualitative with a case
study approach. The analytical tool in this study uses the Valuable, Rarity, Imitability, and Organization
Framework (VRIO) to achieve Sustainable Competitive Advantage. The results of this study found that
Inifood has four resources and one capability at the temporary competitive advantage level. Then, there is
one resource at the Unused Competitive Advantage level (unused/too expensive competitive advantage).
Finally, three resources and three capabilities are at the Sustainable Competitive Advantage level. This
research contributes to ensuring that this competitive advantage is important to maintain. This also can
be an implication for businesses that must manage, develop, and evaluate the 6 main advantages well and
make them the main focus.

Enhancing Behavioral Intention to Use Digital Wallets: The Role of Expectations and Social Influence

Pusporini Pusporini — 2024-12-30

The use of digital wallets has become increasingly prevalent in various parts of the world, including Indonesia. People’s decisions to adopt digital wallet technology are influenced by several factors. This research aims to investigate the impact of performance expectations, effort expectations, and social influence on the behavioral intention to use digital wallets in Depok City. The method used is a descriptive associative method with a quantitative approach was employed in this study, and purposive sampling was used to select 120 respondents. The results of the study reveal that effort expectation and social influence have a significant positive effect on the behavioral intention to use digital wallets. Effort expectation refers to how easy and user-friendly the technology is perceived to be, while social influence pertains to the degree to which people are influenced by their social circles to adopt the technology. However, the study found that performance expectation, which relates to the perceived usefulness and advantages of digital wallets, did not have a significant impact on behavioral intention. This research contributes to the existing literature on technology adoption by highlighting the importance of user experience factors, such as effort expectation and social influence, in shaping consumers' behavioral intentions to use digital wallets. For practitioners, the findings suggest that efforts to increase the adoption of digital wallets should focus not only on enhancing the perceived usefulness of the technology but also on improving ease of use and leveraging social influence.

The Impact of Work Environment and Islamic Work Ethics on Enhancing Organizational Citizenship Behavior

Irma Idayati — 2024-12-31

In the era of globalization, businesses and organizations are facing increasingly intense competition, requiring them to possess superior capabilities to survive and thrive. One of the key strategies for enhancing competitiveness is the development of skilled and qualified human resources. This study investigates the effects of the work environment and Islamic work ethics on Organizational Citizenship Behavior (OCB) among employees. The research focuses on 61 employees, with a saturated sampling technique, and employs a combination of observation, documentation, and questionnaires for data collection. To analyze the data, multiple regression analysis was used. The findings indicate that both the work environment and Islamic work ethics significantly influence the OCB of employees. The study highlights the importance of creating a supportive work environment and integrating ethical values to foster positive organizational behavior and improve overall performance. These results contribute in proving that work environment and Islamic work are critical for organizations aiming to increase their competitiveness and employee engagement in a rapidly changing business environment.

Implementation of Reward and Punishment System in Improving Employee’s Work Discipline

Irwan Cahyadi — 2025-01-06

Government bureaucracy often faces criticism from the public, particularly regarding inefficiency and low work discipline among employees. A frequent complaint is the unproductive use of time, which is often attributed to weak leadership and the failure to enforce applicable regulations. Many believe that the lack of firm decision-making from leaders contributes to poor discipline within government offices. The purpose of this study was to examine the impact of the reward and punishment system on improving employee work discipline. The method employed was a quantitative method with causal approach. Data was collected through a census, including responses from 34 staff members at the Cakranegara and Sandubaya District Offices. The findings indicate that the reward system had a significant positive impact on employee work discipline. In contrast, the punishment system did not show a significant effect on improving discipline. These results suggest that government offices could enhance employee performance and discipline by focusing more on a well-structured reward system. The study highlights the importance of recognition and incentives as a driving force for motivating employees, while punitive measures might not have the desired outcome in fostering better discipline. It is hoped that the study's findings will contribute in encouraging leaders in government institutions to implement more effective reward and punishment systems to improve overall work discipline and organizational efficiency.