MERAWAT YANG TERSEMBUNYI DI KAIN BATIK:PEMICU KEUNGGULAN KOMPETITIF
Keywords:
Organizational Resources, Intangible Resources, Competitive Advantages, Batik
Abstract
Traditional "Batik Tulis" are one of Indonesia's proud creative products. When the traditional "BatikTulis" creative business is unable to compete with "Batik Manufaktur" products, then the pride is lost.Therefore, the traditional "Batik Tulis" existence needs to be maintained by caring for intangibleresources behind traditional "Batik Tulis" products. The purpose of this paper explains how to takecare of the intangible resources behind a traditional "Batik Tulis" cloth. Research location inBanyuwangi Regency, East Java Province, Indonesia. Type of qualitative research. Informant is theowner of batik creative business. Data collection using in-depth interviews and focus groupdiscussions. Data analysis using descriptive analysis. The research findings show that creative batikbusiness is able to adapt in a very tight competition situation but can erode its position in the marketby "Batik Manufaktur" product. How to take care of sustainable intangible resources as a source ofcreating a competitive advantage is to apply a strategy of inheritance. The intangible resourceinheritance strategy is discussed in this paper.
References
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[3] Barney, Jay B., Clark, Delwyn N., 2007, Resource-Based Theory: Creating and Sustaining Competitive Advantage, Oxford University Press.
[4] Clulow, Val; Barry, Carol; Gerstman, Julie, 2007, The resource-based view and value: the customer-based view of the firm, Journal of European Industrial Training31 (1): 19-35.
[5] Crook, T. Russell, Ketchen JR, David J, Combs, James G, Todd, Samuel Y., 2008, Strategic Resources and Performance: A MetaAnalysis, Strategic Management Journal29:1141-1154.
[6] Hitt, Michael A., Ireland R. Duane, Hoskisson, Robert, 2001, Strategic Management: Competitiveness and Globalization Concepts, Thomson Learning Asia 60 Albert Complex, Singapore.
[7] Kasali, Rhenald, 2010, Meylin: Mobilisasi Intangibles Menjadi Kekuatan Perubahan, Penerbit PT Gramedia Pustaka Utama, Jakarta.
[8] Kristandl, Gerhard; Bontis, Nick., 2007, Constructing a definition for intangibles using the resource based view of the firm, Management Decision45 (9):1510-1524.
[9] Tirta, Iwan, 2009, Batik Sebuah Lakon, Penerbit PT Gaya Favorit Press, Jakarta.
[10] Landroguez, Silvia Martelo; Castro, Carmen Barroso, 2010, Creating Dynamic Capabilities to Increase Customer Value, download, 2017.
[11] Ljungquist, Urban., 2007, Core Competency Beyond Identification: Presentation of aModel, Management Decision45 (3).
[12] Neuman, W. Lawrence, 2013, Metodologi Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif, Terjemahan, Edisi 7, Penerbit PT. Indeks, Jakarta.
[12] Penrose, E. T., 1959, The Theory of the Growth of the Firm. Oxford: Oxford University Press.
[13] Poernomo, D. 2015, Usaha Mikro Batik Madura: Dalam Perspektif Sumberdaya dan Kapabilitas, Penerbit Griya Pandiva, Jogyakarta.Disperindagtam Banyuwangi, 2016.
