Pengembangan Produk dan Perancangan Srategi Produt Life Cycle (PLC) untuk Meningkatkan Penjualan Gerabah dengan strategi Assesment Of Customer dan Analisis SWOT

Baiq Dinda Puspita Ayu; Muhammad Haris Nasri

doi:10.30812/rekan.v5i1.2201

Baiq Dinda Puspita Ayu Universitas Bumigora
Muhammad Haris Nasri Universitas Bumigora

DOI: https://doi.org/10.30812/rekan.v5i1.2201

Keywords: Analisis Swot, Assesment Of Customer, Produt Life Cycle (Plc)

Abstract

Pottery sales in East Masbagi have decreased after Covid 19 and in 2022, many art shops will still be affected by closing, so to know further, a good strategy is needed for pottery craftsmen in East Masbagi Village based on analysis to create various strategic options that can be chosen according to the problem. craftsmen, using SWOT analysis and assessment of customers to provide definite information for designing strategies using PLC. This research uses the Field Research type of research. The data in this research were obtained from the results of a Focus Group Discussion (FGD) with pottery craftsmen in East Masbagik. The results of the research show that based on the results of the customer assessment strategy and SWOT analysis which were processed using product life cycle (PLC) analysis, 4 decisive alternative strategies were obtained, which were then selected through the QSPM matrix. The results of the QSPM matrix show that the highest score is 2434, namely creating creativity by developing products to attract consumer interest in accordance with the reality that the existing products and designs produced are still eye-catching and there is not as much housing as possible.

References

Agus Trihatmoko, R. & Purnamasari, D.I. (2019) New Product Pricing Strategy and Product Performance Assessment in Fast Moving Consumer Goods, International Journal of Economics and Business Administration.
b. Barak, S. & Javanmard, S. (2020) ‘Outsourcing Modelling Using a Novel Interval Valued Fuzzy Quantitative Strategic Planning Matrix (QSPM) and Multiple Criteria Decision Making (MCDMs)’, International Journal of Production Economics, 2(2).
c. Swastha D.H. (1984) Azas-Azas Marketing. Edisi Keti, Liberty. Edisi Keti. Yogyakarta.
d. Devi, W.S.G.R, Pringgadinie, R. D, Yuliana, H, &Hadiansah, D. (2022) ‘SWOT Analysis as a Competitive Strategy Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia’, International Journal of Sciene Tecnology & Management, 3(1), pp. 134–143.
e. Indraswari, R. Putri, H, Soroso, E, Yuliandri P, & Pratondo, T. (2022) ‘Development Strategy Of Processed Food Products From Pumpkin Flour In Bandar Lampung (A Study Case In Home Industry B.Co Bandar Lampung)’, 1(1).
f. Iqbal, L. (2023) Kejayaan Gerbah di Lombok Timur Harus Dibangkitkan Kembali, Kliknews.today. https://kicknews.today/kejayaan-gerabah-di-lombok-harus-dibangkitkan-kembali/. Diakses tanggal 12 November 2023, Pukul 10.00 Wita).
g. Metenge, S.T.P. (2021) ‘A Desriptive Assesment of the Quality of Products and Service Delevery at a Mining Canteen in Bostwana’, Journal of Food and Nutrion Research, 9(10), pp. 516–522.
h. Nizam, N.Z, Rashed, M, Akaabi, Z. A, & Husseini, A. S. (2022) ‘) Customer Service Quality Assesment and Customer Statisfaction in Food and Beverage in McDonald’s Restaurant in United Arab Emirates’, Journal of Positive School Psychlogi, 6(3), pp. 340–355.
i. Prasetyo, W.E. & Fitriyah, H. (2022) ‘Product Development Strategy Through Product Life Cycle Integration and SWOT Anaysis’, Global Conference on Social Sciene, pp. 257–269.
j. Purnawan, I.N. & Krismawintari, N.P.D. (2023) ‘Pengembangan UMKM Atap Alang-Alang Banjar Sulungan Desa Lodtunduh, Ubud, Gianyar Bali’, ABDIMAS : Jurnal Pengabdian Kepada Masyarakat, 5(1), pp. 508–513.
k. Redaksi (2023) Pecah Dihantam Pandemi, Gerabah Penakak Bangkit LagiPecah Dihantam Pandemi, Gerabah Penakak Bangkit Lagi, OPSI NTB. (https://www.opsintb.com/2021/12/pecah-dihantam-pandemi-gerabah-penakak.html?m=1. Diakses tanggal 13 November, Pukul 15.45 Wita)
l. Saad, A.M. & Youness, F. (2023) ‘Product Life Cycle Management in the Cottage Industry : Development of Sowtware for the Zellige Sector’, Inder Science Publishers, 15(1).
m. Santoso, P.B., Sembiring, M.T. & Pujangkoro, S.A. (2023) ‘SWOT Analysis amd QSPM for Digitalization of PT Mandiri Tunas Finance’, International Journal of Science and Society : IJSOC, 5(4), pp. 526–540.
n. Sumiarsih, N.M., Legono, D. & Kodoatie, R.J. (2018) ‘Strategic Sustainable Management for Water Transmision System A SWOT-QSPM Analysis’, Journal of Civil Engineering : FORUM, 4(1), pp. 29–40.
o. Wahyuningtias, D. & Meiryani (2022) ‘Business Development Strategy : Quantitative Strategic Planning Matrix (QSPM) Prespectives’, ULTIMA Management : Jurnal Ilmu Manajemen, 14(1), pp. 97–110.