TY - JOUR AU - Yully Waode AU - Anang Kurnia AU - Yenni Angraini PY - 2024/07/04 Y2 - 2025/04/03 TI - K-Means Optimization Algorithm to Improve Cluster Quality on Sparse Data JF - MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer JA - matrik VL - 23 IS - 3 SE - Articles DO - https://doi.org/10.30812/matrik.v23i3.3936 UR - https://journal.universitasbumigora.ac.id/index.php/matrik/article/view/3936 AB - The aim of this research is clustering sparse data using various K-Means optimization algorithms. Sparse data used in this research came from Citampi Stories game reviews on Google Play Store. This research method are Density Based Spatial Clustering of Applications with Noise-Kmeans (DB-Kmeans), Particle Swarm Optimization-Kmeans (PSO-Kmeans), and Robust Sparse Kmeans Clustering (RSKC) which are evaluated using the silhouette score. Clustering sparse data presented a challenge as it could complicate the analysis process, leading to suboptimal or non-representative results. To address this challenge, the research employed an approach that involved dividing the data based on the number of terms in three different scenarios to reduce sparsity. The results of this research showed that DB-Kmeans had the potential to enhance clustering quality across most data scenarios. Additionally, this research found that dividing data based on the number of terms could effectively mitigate sparsity, significantly influencing the optimization of topic formation within each cluster. The conclusion of this research is that this approach is effective in enhancing the quality of clustering for sparse data, providing more diverse and easily interpretable information. The results of this research could be valuable for developers seeking to understand user preferences and enhance game quality. ER -