TY - JOUR AU - Muhammad Dakwah AU - Mohammad Roodhi AU - Djoko Suprayetno AU - Iwan Kusmayadi AU - Abdurrahman Abdurrahman AU - Rifqi Hammad PY - 2024/06/30 Y2 - 2025/04/03 TI - Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching JF - Jurnal Bumigora Information Technology (BITe) JA - BITe VL - 6 IS - 1 SE - Articles DO - https://doi.org/10.30812/bite.v6i1.4125 UR - https://journal.universitasbumigora.ac.id/index.php/bite/article/view/4125 AB - Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination of ANP and profile-matching methods to assist MSMEs in determining the digital marketing strategy to be used.Methods: The method used in this research is a combination of ANP and Profile Matching Methods.Result: The combination of methods (ANP) and Profile Matching in determining digital marketing strategies has an accuracy of 83.33%.Conclusion: The combination of ANP and Profile Matching methods in determining digital marketing strategies has successfully recommended the best digital marketing strategy. ER -