Designing a Promotional Media Website for Pottery Products Using the Waterfall Method

Miftahul Madani; Haryono Haryono

doi:10.30812/bite.v5i2.3370

Miftahul Madani Universitas Bumigora, Mataram, Indonesia
Haryono Haryono Universitas Bumigora, Mataram, Indonesia

DOI: https://doi.org/10.30812/bite.v5i2.3370

Keywords: Planning, product, pottery, website, waterfalls

Abstract

Background: Penujak Village is one of the oldest pottery tourism villages that has succeeded in providing pottery production for foreign collectors. After the Bali bombing incident, Penujak pottery experienced a decline, which could trigger several other factors, including the development of promotions. Promotions used by the Penujak community still use traditional word-of-mouth promotions.
Objective: This research aims to create a website to help promote pottery products in Penujak Village. Methods: This research uses a qualitative approach with the waterfall system development method.
Result: The research produced website promotion interval values of 29, 1 being > 26, 6 31, 2 which can be categorized as 4 = Agree.
Conclusion: Pottery promotional media in the Penujak tourist village is suitable for use as promotional media. Tests were carried out on promotional media using usability theory with seven questions fulfilled.

References

1] M. Arfa, B. A. Pamungkas, and H. Haryono, “Revitalisasi Motif Gerabah Penujak Melalui Kegiatan Lomba Mewarnai Gerabah Dengan Pendekatan Partisipatif,” DESKOVI : Art and Design Journal, vol. 6, no. 1, 2023.
[2] L. Agustina, D. Iswanto, and S. Selva, “Analisis Strategi Pemasaran Yang Digunakan oleh Industri Kerajinan Gerabah Guna Meningkatkan Kesejahteraan (Studi Kasus, di Desa Penujak, Kecamatan Praya Barat, Kabupaten Lombok Tengah),” JOURNAL of APPLIED BUSINESS and BANKING (JABB), vol. 4, no. 1, 2023.
[3] D. F. Hadi and K. Zakiah, “Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil Menengah) untuk Bersaing di Era Pandemi Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil Menengah) untuk Bersaing di Era Pandemi,” Competitive, vol. 16, no. 1, 2021.
[4] A. T. Zy, N. D. M. Muhammad, E. Edora, A. S. Rakhmat, and M. H. Fahamsyah, “Implementasi Media Promosi dan Informasi Pada SMP Insan Kamil Cikarang Berbasis Website,” Lentera Pengabdian, vol. 1, no. 01, 2023.
[5] D. Saro and Fandi, “Perancangan Media Promosi Berbasis Web Pada Rendi Barbershop,” Engineering And Technology International Journal (EATIJ), vol. 3, no. 1, 2021.
[6] H. Juliansa and A. Ahmadi, “Rancang Bangun Aplikasi E-Marketplace Bagi Usaha Mikro Kecil Menengah Sebagai Media Promosi,” Jurnal Ilmiah Binary STMIK Bina Nusantara Jaya Lubuklinggau, vol. 4, no. 2, 2022.
[7] R. Djafar, J. Noh, and A. Ibrahim, “Media Promosi dan Penjualan Ikan Tuna Loin Pada PT. UD Raul Berbasis Web (Studi Kasus: PT. UD Raul),” Jurnal Ilmiah ILKOMINFO - Ilmu Komputer & Informatika, vol. 4, no. 1, 2021.
[8] E. Yanuarti, P. Romadiana, and K. Kiswanto, “Model Web E-Commerce Guna Memperluas Pemasaran Produk Furniture,” Jurnal SITECH : Sistem Informasi dan Teknologi, vol. 4, no. 2, 2022.
[9] D. Sweetania and M. S. Herawati, “Analisis Cara Kerja Framework Laravel untuk Perancangan ECommerce Toko Online Hello Kitchen Dengan Metode DSDM (Dynamic Systems Development Method),” Jurnal Teknik dan Science, vol. 1, no. 2, 2022.
[10] C. Ningki and N. P, “Implementasi Aplikasi Penjualan Produk Tradisional Berbasis Website Menggunakan Metode Waterfall,” Informatik : Jurnal Ilmu Komputer, vol. 19, no. 2, 2023.
[11] T. R. Rivanthio and Asye Rachmawaty, “Digitalisasi Promosi FRST Architecture Lab berbasis Website,” TEMATIK, vol. 9, no. 2, 2023.
[12] R. Prasetya, M. Orisa, and N. Vendyansyah, “Implementasi Sistem Informasi Pemasaran Produk Sepatu Lokal Handmade Berbasis Web,” Jurnal Informatika Teknologi dan Sains (Jinteks), vol. 5, no. 3, 2023