Penerapan Strategi Pemasaran dalam Meningkatkan Omset Penjualan Jajanan Lokal UMKM di Kota Mataram

Rini Anggriani; Anthony Anggrawan; Gusti Ayu Dasriani; Raden Bagus Faizal Irani Sidharta; Dafa Awanta; Jean Suciasti Gunawan

doi:10.30812/adma.v3i1.2120

Rini Anggriani universitas bumigora
Anthony Anggrawan Universitas Bumigora
Gusti Ayu Dasriani Universitas Bumigora
Raden Bagus Faizal Irani Sidharta Universitas Bumigora
Dafa Awanta Universitas Bumigora
Jean Suciasti Gunawan Universitas Bumigora

DOI: https://doi.org/10.30812/adma.v3i1.2120

Keywords: Sales Marketing Strategy, Marketing Mix, MSME Products

Abstract

The Micro, Small and Medium Enterprises (MSME) sector is one of the important sectors as the main support for the community's economy.However, the Covid-19 event had a significant impact on this sector.Indeed, Covid-19 has subsided, but the impact of this phenomenon is still affecting all sectors, one of which is the Micro, Small and Medium Enterprises (MSME) sector. This service program is carried out on local snack products in the city of Mataram with the target of helping increase sales turnover of The Micro, Small and Medium Enterprises (MSME) products through optimizing the application of mix marketing strategies. The method used is a qualitative descriptive approach with data processing techniques using triangulation.The results of this service show that the application of the marketing mix marketing strategy that is carried out can have a positive and effective impact on increasing the sales turnover of The Micro, Small and Medium Enterprises (MSME) products in the city of Mataram.

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