HAIRANI, Hairani; WAHYUDI, Rizki; GEDE YOGI PRATAMA; M.KHAERUL IHSAN. Application of RFM Model and K-Means Algorithm in Customer Loyalty Segmentation of Indonesian Regional Water Utility Company (PDAM). International Journal of Engineering and Computer Science Applications (IJECSA), [S. l.], v. 5, n. 1, p. 1–8, 2026. DOI: 10.30812/ijecsa.v5i1.6087. Disponível em: https://journal.universitasbumigora.ac.id/IJECSA/article/view/6087. Acesso em: 4 mar. 2026.